Wine Enthusiasts Have a Voice in Utah—The Time to Speak Up...

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By Stephanie Cuadra Consumers wield power as arbiters of taste—but only to the extent that choice is deliberately exercised. In the reverse scenario, end users...

Breakthru Beverage Group Strengthens Wine Commitment with Key Appointments to Supplier...

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(September 19, 2019, New York, NY) – Today, Breakthru Beverage Group announced key appointments to its growing supplier business development team with Adam Pizer...

Turning the Tables on Erin James

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer...

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Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since, say, 6000 BC or so, the technology that goes into making amphoras has failed to keep up.

Crafting a Digital Marketing Scorecard for the US Wine Industry

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Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Using WiFi to Amplify Your Winery’s Marketing Strategy

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Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.

How Branding Can Enhance Wine Tourism

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Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first pinot noir grapes would come to serve as the epicenter of a region with a world-class reputation for high quality, pastoral landscapes and intimate, small-scale production

Turning the Tables on Allison Levine

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. ALLISON LEVINE is owner of Please The Palate, a boutique agency specializing in marketing and event planning for the wine and spirits industry...

Modernizing Your Wine Club

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Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their data, and they expect that in return for the information they provide, their lives and experiences with retailers are going to be simpler and more predictive.

Turning the Tables on Melanie Ofenloch (Dallas Wine Chick)

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about wine writers you know, and learn about many others.

Harvest in Compliance with California’s Changing Overtime Laws

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Harvest season is the time of year when every winegrower’s attention turns primarily to the grapes themselves. For modern winegrowers doing business in California, attention must also be paid to your workforce and compliance with California’s changing and complex overtime laws.

Wine, Widgets & Website Accessibility

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Like most businesses today, wineries are grappling with making their websites accessible to users with disabilities. Plaintiffs and their attorneys continue to target the...

Your Brand Needs to Be Judged

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Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I...

Turning the Tables on Michelle Williams

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Leveraging Data to Weather the Storms

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An extreme, unseasonal weather pattern ripped through the West Coast, just as many vines had begun to bloom, entering some of the most sensitive weeks of their annual growing cycle.