Expert Editorial

Federal Cannabis Legalization the Next Challenge for Wine

As another harvest season is underway in Wine Country, the industry faces a new wave of disruption. Not sparkling rose in 40-ounce cans, but another recreational product – cannabis. Cannabis is on the minds of winemakers and winery owners these days as states continue to legalize and money pours into the industry. Needless to say, the wine industry has taken notice.

Flooring for Winery Tasting Rooms – Marrying Style and Durability

By Kendall Youngworth, Tennant Coatings Winery tasting rooms can range from an area in an upscale urban restaurant to a rustic barrel room in a...

What They Said About Your Winery in the Limo

As a wine tour operator and driver, sometimes I can’t help but hear certain things that would make a great feedback for the wineries, but, for whatever reasons, people restrain themselves from expressing.

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.

We Drink Wine Weird

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands - it’s possible you’re focused on the wrong person.

Wine Aroma: A Missed Opportunity?

The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever....

Uncovering Your Distributor’s Critical Success Factors

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing...

Direct to Consumer Marketing & Small Producer Strategies for Success

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Business Environment Perceptions of Wineries in the Sierra Foothills: A Call...

Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated.  As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns. 

Harvest Is Coming. Are You Prepared?

Here is my harvest checklist so you can rest easy Every year we all find ourselves in the same boat. We ramp up, try to...

Winning Distributor Attention

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing...

Improving the Guest Experience in a Tasting Room Using Artful Display...

Believe Everything You Hear! A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless...

Lost in Translation: Stay on Budget When Paying European Cooperages

Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.

5 Steps Businesses Can Take to Prepare for Wildfire Season

As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.

Napa Storytelling: Why So Serious? A Research Study

We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.