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Expert Editorial: Tailored Wine Styles Can Boost Marketing ROI
For winery owners navigating the dynamic landscape of the wine industry, understanding the pivotal role of wine styles in marketing success is paramount. By Chris Millard   In the intricate world...
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WineAmerica: Wine = Power
All 50 states have wine producers — 10,637 in all — which preserve the land, hire local people, support suppliers, attract tourists, contribute to their local communities and pay lots of taxes on all levels....
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Expert Editorial: Unraveling the Wastewater Puzzle
Wastewater systems are integral to proper winery management. Choosing one shouldn’t be so difficult, expensive and time-consuming. By Ashish Shah    Let’s candidly acknowledge that at...
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DTC: Lifeblood of the Wine Industry (WineAmerica)
While comprising a relatively small percentage of total wine sales, DtC fuels the vast majority of wineries. By Jim Trezise In 1976, New York State passed a Farm Winery Act which allowed direct sales...
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Wine Clubs vs. Subscriptions: Which is Better?
As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role in shaping the future of the wine industry.  By...
Are,You,Covered?,Question,Message,Appearing,Behind,Ripped,Brown,Paper
What Happened? Less Common Winery Insurance Claims
Business owners have an extreme level of control over many commonplace accidents. By Larry Chasin   We’ve all heard and seen the effects of extreme weather and the damage it can cause to property....
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Expert Editorial: Preventive Maintenance Maximizes Quality and Profitability
Smooth operation of a winery is critical to its long term success.  By Erin Ouellette    Wineries rely on a variety of equipment in their daily operations — equipment that needs to run smoothly...
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FIVS: The International Business Climate and the Sustainability of the Wine Sector
By Bennett Caplan I am pleased to introduce my colleague, Bennett Caplan, head of secretariat for FIVS, which is essentially the international equivalent of WineAmerica. FIVS represents producers and associations...
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Expert Editorial: Add Value to Your Winery by Monetizing Land Use Entitlements
Investing in entitlements for wineries can increase short- and long-term financial viability in several ways.  By Katherine Philippakis and Rachel Lenihan   With today’s emphasis on increasing...
ETU Grace Benoist Ranch Vineyard 6376
Expert Editorial: Navigating the Nuances of Sustainability in the Wine Industry
To truly make the most environmentally sound decision, it’s crucial to recognize the complexities, parameters and trade-offs regarding each specific situation. By Emily Kern Carbon emissions from human...
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