Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Expert Editorial: Why Talent Development Is Your Responsibility
Talent development is critically important for employee recruitment and retention.
Here are six things companies can do to develop their people.
By Neil Solari
If you’re...
Expert Editorial: Does Meta Matter Anymore? What to Make of the...
Let’s fact-check some of the claims being thrown around
for the current social media advertising crisis.
By Susan DeMatei
As 2023 planning kicks into high gear,...
Expert Editorial: Peeling Back the Layers on Natural Wine
For the consumer looking for an absolutely natural wine,
it’s a roll of the dice for each bottle consumed.
By Bertil Jean-Chronberg
Natural wine is widely...
Winery Risk Management: Combining Technology and Professional Expertise to Protect Operations...
Winery owners who want to be sure their business is protected well into the future
would be wise to invest in risk management.
By Larry...
Expert Editorial: What Will Consumers Be Drinking in 2023?
With prices of Champagne and white Burgundy remaining strong, lesser known wine regions, such as Sicily and the Maremma, will gain more attention in...
WineAmerica: 2023 Brings New Legislative Opportunities, Familiar Challenges
Now that the dust has settled a bit on the 2022 midterm elections, we can take a look at what happened and what it...
WineAmerica: A Post-Election Washington Retreat (and Treat)
As the 112th Congress winds down, WineAmerica is currently tracking a few pieces of legislation that are making their way through the process.
By Jim...
Green in a Sea of Red: Winery Sales Are a Continuing...
Although the market is currently uncertain, demand for high-quality winery and vineyard properties continues to exceed the supply.
By Katherine Philippakis and Matthew Lewis
The U.S....
Bouncing Back: Napa Valley Tourism Remains Strong Thanks to the Region’s...
The Napa Valley Ag Preserve Protects Working Landscapes and
Attracts Visitors from Across the Globe
By Brian Russell
Despite the devastating wildfires that recently rocked the...
Expert Editorial: How Automation Is Transforming Our 8,000-Year-Old Industry
New technology is helping wineries prepare for the unexpected,
from preventable human error to wildfires, droughts and beyond.
By Keith Chambers
For generations, winemakers around the...
Let the Music Play: Proper Licensing Lets You Entertain Your Guests...
To use music as part of any business enterprise, a license is required.
But who to pay, how to pay — and how much...
Expert Editorial: The Changing Face of the Beverage Alcohol Industry
The beverage alcohol market is changing rapidly. Marketers must keep pace.
By Maria Pearman
The beverage alcohol industry is in a state of vast disruption, and...
Winterization: How to Organize Vineyard Maintenance Tasks Leading into Your Next...
As soon as harvest is complete, vignerons need to start preparing their vines and vineyards for dormancy.
By Bryan Christiansen
The vineyard cycle is split into...
Know Your Numbers: Econometric Modeling in Wine Pricing and Inventory Decision...
Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment.
By Nathan Hart
A data-driven decision...
WineAmerica: What’s Wine Worth? $276 Billion
The 2022 Wine Industry Economic Study reveals the true, deep impact
of the wine industry on the larger U.S. economy.
By Jim Trezise
Wine is many...
