Expert Editorial
Turning the Tables on Brianne Cohen
Brianne Cohen is the principal in a new lifestyle brand and business based out of Los Angeles, California. She has been producing events and weddings for over 10 years...
The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow...
Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...
Oregon’s Largest Wine Auction Goes Virtual in August 2020
This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...
COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking
COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...
Five Months In – What We Have Learned
Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...
Turning the Tables on Dorothy J. Gaiter and John Brecher
Turning the Tables on Dorothy J. Gaiter and John Brecher: Dorothy J. Gaiter and John Brecher conceived and wrote The Wall Street Journal’s weekly wine column, “Tastings,” from 1998 to 2010...
Selling Wine, Beer, and Spirits in America
I spent years in sales and building my brand before starting Beverage Trade Network, trade shows and our media business. My first brand was...
The Secret to Building a Successful Wine Club
The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success...
Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae...
Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read that they want more journalists to publish on the topic of racism, I immediately contacted several black people I knew in winemaking and viticulture...
How to Build Your Online Presence to Drive Your Delivery &...
These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales.
1. Define your USP...
Turning the Tables on Randy Smith
Turning the Tables on Randy Smith: Randy Smith is the man behind The Wine Write. Randy grew up in the Mississippi Delta many years ago with not a vineyard in sight...
The Future of Virtual Wine Tourism
The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...
Turning the Tables on Amy Glynn
"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including The Best American Poetry.
Marketing During a Crisis – Tips to Pivot Your Marketing Messages
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze...
What Are the Top Ten Free Online Wine Education Options?
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...