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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Expert Editorial: Unraveling the Wastewater Puzzle

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Wastewater systems are integral to proper winery management. Choosing one shouldn’t be so difficult, expensive and time-consuming. By Ashish Shah    Let's candidly acknowledge that at the...

DTC: Lifeblood of the Wine Industry (WineAmerica)

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While comprising a relatively small percentage of total wine sales, DtC fuels the vast majority of wineries. By Jim Trezise In 1976, New York State passed...

Wine Clubs vs. Subscriptions: Which is Better?

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As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role...

What Happened? Less Common Winery Insurance Claims

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Business owners have an extreme level of control over many commonplace accidents. By Larry Chasin   We’ve all heard and seen the effects of extreme weather and...

Expert Editorial: Preventive Maintenance Maximizes Quality and Profitability

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Smooth operation of a winery is critical to its long term success.  By Erin Ouellette    Wineries rely on a variety of equipment in their daily operations...

FIVS: The International Business Climate and the Sustainability of the Wine...

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By Bennett Caplan I am pleased to introduce my colleague, Bennett Caplan, head of secretariat for FIVS, which is essentially the international equivalent of WineAmerica....

Expert Editorial: Add Value to Your Winery by Monetizing Land Use...

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Investing in entitlements for wineries can increase short- and long-term financial viability in several ways.  By Katherine Philippakis and Rachel Lenihan   With today’s emphasis on increasing...

Expert Editorial: Navigating the Nuances of Sustainability in the Wine Industry

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To truly make the most environmentally sound decision, it’s crucial to recognize the complexities, parameters and trade-offs regarding each specific situation. By Emily Kern Carbon emissions...

Expert Editorial: Six Tips for Raising Capital for Your Wine, Spirits...

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Raising capital to help your business get to its next phase of growth requires careful planning, research and execution to best position your brand...

WineAmerica: USPS Shipping Equity Act Reintroduced

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Reps. Newhouse and Wexton reintroduce the USPS Shipping Equity Act to allow wineries another option for direct-to-consumer shipping.  By Michael Kaiser   On May 25 (National Wine...

Expert Editorial: The 90-Day Plan for Effectively Onboarding New Employees So...

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Here's a 90-day onboarding plan designed to make sure employees feel welcome and appreciated. By Neil Solari    When it comes to staffing, hiring someone to fill...

From the Farm to Capitol Hill: Promoting Regenerative Organic Agriculture at...

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Bonterra Organic Estates’ Joseph Brinkley talks about his move away from the day-to-day vineyard operations to focus on the development of regenerative organic agriculture...

WineAmerica’s National Action Days: Grassroots Lobbying in Motion

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Two intense days…30 people ready to work…70 meetings taken…280 messages delivered By Jim Trezise   On May 9-10, about 30 WineAmerica members from around the country came...

Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication...

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One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or...

Expert Editorial: Adapting Incentives for a New Wine Generation

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The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a...
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