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Expert Editorial

The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact [email protected] with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

How Wineries Can Support Their Restaurant Customers: Tools of the Trade

Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very...

Resonating Brand Authenticity

“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read...

Does Wine Need a Nudge Toward Innovation?

There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption....

Answer These 5 Questions Before Contacting Distributors

By Dave Moore Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the...

Turning the Tables on L.M. Archer

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

NFC Applications for Wine and Spirits Brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag.

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

How to Sell Wine into Restaurants Effectively

Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many...

Pouring Profitability into a Flattening Market

By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a...

From Vine to Table: The Case for Sustainability

We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying decisions.

Turning the Tables on Fred Swan

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers.

How to Create a National On-Premise Wine Brand

From prep to pitching to programs, here’s what you need to know Creating a national on-premise wine brand requires a fundamentally different mindset from creating...

The Transformation of East Coast Wine

Preface to a three-part report on the wines of the Eastern Seaboard being prepared by The International Wine Review The wines of the Atlantic Seaboard...

Drinking Wine Outside the Box

By Kenneth Friedenreich Sometimes a good title acts as the scaffolding for ideas waiting on words and sequence to show up sooner or later. This...

Turning the Tables on Rusty Gaffney

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.