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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Why Are Generation Dates Not Consistent?

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Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

Turning the Tables on Christopher Sawyer

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Christopher Sawyer is an internationally-renowned sommelier, wine judge, consultant, wine journalist and public speaker...

The Results Are In! The Annual Email Benchmark Report

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Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

Turning the Tables on James Melendez

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JAMES MELENDEZ is based in San Francisco, California. He received bachelor's degree in Political Science with an emphasis in International Relations and Group Politics from The University of New Mexico, and he has completed a graduate degree in Philanthropy and Development from St. Mary's University of Minnesota...

Leveraging IoT for the Wine Process

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You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday...

Turning the Tables on Richard Hemming

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By Carl Giavanti, Carl Giavanti Consulting "Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. We hope you'll discover more about the wine...

From Industrial Pesticides to Integrated Pest Management: A New Trend in...

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Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are...

Turning the Tables on Ray Fister

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By Carl Giavanti, Carl Giavanti Consulting "Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. We hope you'll discover more about the wine...

Turning the Tables on Allen Meadows

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Allen Meadows’ Burghound.com was the first of its kind to offer specialized, and more importantly, exhaustive coverage of a specific wine region/grape and pioneered the on-line format...

Turning the Tables on Brianne Cohen

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Brianne Cohen is the principal in a new lifestyle brand and business based out of Los Angeles, California. She has been producing events and weddings for over 10 years...

The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow...

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Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

Oregon’s Largest Wine Auction Goes Virtual in August 2020

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This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking

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COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Five Months In – What We Have Learned

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Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...

Turning the Tables on Dorothy J. Gaiter and John Brecher

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Turning the Tables on Dorothy J. Gaiter and John Brecher: Dorothy J. Gaiter and John Brecher conceived and wrote The Wall Street Journal’s weekly wine column, “Tastings,” from 1998 to 2010...