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Tailwind for Prowein 2022: Current COVID-19 Protection Ordinance Creates Legal Framework for Successful In-Person Event

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VRT-rule & registration enable tastings, Three additional halls provide more space

9 September – The outlook for ProWein 2022, the world’s largest and most important trade fair for wines and spirits in Düsseldorf, Germany, is promising – in every respect. Preparations are in full swing and the market is eagerly awaiting the staging of ProWein from  March 27 – 29, 2022  as the first in-person event held in two years. ProWein is getting additional tailwind from the current, recently implemented COVID-19 Protection Ordinance. This new ordinance (as of August 2021) provides the legal basis and prerequisites for holding a trade show which is successful for both exhibitors and visitors.

“In the past weeks, our planning – such as stand space allocation for exhibitors, the organization of tastings, limitation of visitor numbers, aisle width or a possible registration for tastings – was primarily determined by a very restrictive COVID-19 Protection Ordinance. Now we can finally start with the concrete planning and organization in the interest of the sector,” explains Michael Degen, Executive Director of Messe Düsseldorf.

What does that mean for exhibitors and visitors? ProWein 2022 will be expanded by three halls – to a total of 13 halls. This will make it possible to widen the aisles between the individual stands to four to six meters (previously three meters) and guarantee the 1.5 meter distancing rule. “To avoid misunderstandings from the start: The rented exhibition space will not increase – we are only making three more halls available. At the end of the day, it’s just like in the vineyard, where the distance between the individual rows of vines would be increased in order to optimize the ventilation of the vines,” explains Michael Degen. “In this way, we create the necessary balance between the pandemic-related minimum distances and a sufficiently high visitor figure – and thus lay the foundation for a successful trade show: many contacts and leads for our exhibitors.”

Essentially, the structure of ProWein will then be as follows:

  • Halls 1, 4 and 5: Germany
  • Hall 5: Austria and Europe
  • Hall 7.0: same but different
  • Halls 9 to 11: France
  • Hall 11: Europe and spirits
  • Hall 12: Overseas
  • Hall 13: Portugal
  • Halls 13 and 14: Spain
  • Hall 15: Europe
  • Halls 15 to 17: Italy
  • Hall 17: Europe

Another benefit is offered by the current COVID-19 Protection Ordinance: tastings can be organized easily and without any red tape and registration is no longer not required at every booth. Tastings are possible at assigned locations. Even tastings at the booth boundary are permitted, subject to compliance with specific rules. In general: The central registration and compliance with the VRT-rule (tested, vaccinated, recovered) can ensure a smooth staging of ProWein 2022.

For further information on visiting or exhibiting at ProWein 2022, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: [email protected]; Visit www.prowein.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago

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