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Giò and Wine Trees Partner to Introduce Giò Italian Wines to the U.S.


New Partnership to Focus on Pinot Grigio Rosé and Pinot Grigio

September 5, 2017 (Santa Rosa, CA) – Wine Trees (powered by AWDirect LLC) and Giò (pronounced “joe”) have partnered to launch the Giò 2016 Pinot Grigio (delle Venezie IGP) and 2016 Pinot Grigio Rosé (Veneto IGP) wines into the U.S. Market.

The Giò strategic partnership with Wine Trees brings their unique Pinot Grigio Rosé (Rosato in Italian) to the U.S. for the first time. Although Pinot Grigio is a red-skinned grape, few Pinot Grigio wines are made into Rosé; the Giò Pinot Grigio Rosé is macerated on the Pinot Grigio grape skins for nearly 48 hours, giving it a lovely pale pink color and imparting the generous palate with ripe red fruit and a bright minerality (SRP $11.99). The Pinot Grigio (SRP $11.99) is delicate yet complex; round with bright acidity, generous citrus notes, and nice structure. Wine Trees will manage all sales and marketing functions in the U.S. through its national network of regional sales managers and marketing team.

Giò is short for giòvane, the Italian word for “young”.  The Giò Pinot Grigio Rosé and Pinot Grigio wines are crafted to be enjoyed upon release when their fresh and vibrant flavors will be most enjoyed. With exceptional balance and a flavor profile characteristic of the delle Venezie and Veneto regions, these wines are lovingly crafted by a group of local winegrowers whose collaboration dates back to 1948 and, today, helps support 1,300 families. They are farmers first and take great pride in the land and vineyards behind Giò.

Bruce Cunningham, Founder of both Wine Trees and AWDirect stated, “We are thrilled to be on the cutting edge with these fabulous Giò wines and are very excited to welcome these fresh, young and innovative wines to our portfolio. We are committed to the premium Italian wine category, and as it continues to grow, the Giò wines will become an integral piece in our portfolio. Giò wines are competitively priced with superior quality, and we envision great success here in the U.S.”

About Wine Trees & AWDirect LLCwww.winetreesusa.com:

Founded in 2008, Wine Trees is a portfolio of acclaimed international and domestic brands that brings small lot wines with provenance to the U.S. market. Wine Trees is a key part of the AWDirect (est. 1996) family, a creative and innovative wine organization with a multi-faceted approach to the wine industry.  Expecting to surpass 500,000 cases of wine sales in 2017, Wine Trees and AWDirect see future international growth driven by Australia, France, and Italy and domestic growth driven by Oregon and Washington.

About Giò:

Giò wines are fresh, young and vibrant; crafted by a collaboration of local winegrowers dating back to 1948 called Viticoltori Ponte (http://www.viticoltoriponte.it/en/). This collective, focusing on family-owned vineyards, farms over 4,900 acres in the Veneto and delle Venezie appellations and is guided by long-time winemaker Damiano Canali.

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