By Laurie Wachter Linda Parker Sanpei’s deep understanding of wine marketing and public relations comes from more than 20 years of hands-on experience working with wine companies such as Pacific Wine Partners,...
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Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...
By Laura Ness Christopher Czarnecki, owner of The Joel Palmer House in Dayton, Ore., was born into a family of chefs. His grandparents ran a restaurant named Joe’s, in Reading, Penn., founded in 1916 by...
You can save time and money by asking visitors what they want — and what they don’t. By Craig Root In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
Wine professionals share what works (and what doesn’t) when they’re traveling to your region. By Carl Giavanti I’ve been in the business of relationship management and communications for more than 25 years,...
By creating a singular message, these wine regions successfully presented their unique positions. By Carl Giavanti Successful wine press trips are contingent on the harmonious alignment of all parties...
Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and pondering the plethora of anti-wine messaging filling...
Asking visitors their opinion can clarify your tasting room directives. By Craig Root If you’re like me, you’re probably numb to polling requests. Every restaurant, phone company, plumbing company,...
Come Over October Is Driving Wine Conversations — And Sales By Kathleen Willcox Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social and...
The Michigan Wine Collaborative is committed to increasing inclusion and access. By Emily Dockery The wine industry has been increasing efforts to close its diversity gap in recent years. Many initiatives...
