Wine professionals share what works (and what doesn’t) when they’re traveling to your region.
By Carl Giavanti
I’ve been in the business of relationship management and communications for more than...
By creating a singular message, these wine regions successfully presented their unique positions.
By Carl Giavanti
Successful wine press trips are contingent on the harmonious alignment of all parties...
Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and pondering the plethora of anti-wine messaging filling...
Asking visitors their opinion can clarify your tasting room directives.
By Craig Root
If you’re like me, you’re probably numb to polling requests. Every restaurant, phone company, plumbing company,...
Come Over October Is Driving Wine Conversations — And Sales
By Kathleen Willcox
Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social...
The Michigan Wine Collaborative is committed to increasing inclusion and access.
By Emily Dockery
The wine industry has been increasing efforts to close its diversity gap in recent years. Many initiatives...
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement.
By Kathleen Willcox
Selling wine through a third party — typically either a store or a restaurant — is...
Elegant October 12 Party Features Wine, Food and Harvest Fun
The Sonoma County Harvest Fair, a 49-year-old Wine Country tradition, will welcome guests to its Grand Gala celebration on Saturday, October...
Can marketing campaigns and positive press save the wine industry?
Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign.
“Wine Institute...
Here are some tips on making sure your trade visits stand out from your competition.
By Craig Root
The importance of treating trade visitors well cannot be overstated.
Trade visits, which welcome...
