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Sonoma State University Launches Wine Business Case Research Journal, 1st of its Kind Globally


Sonoma State UniversityRohnert Park, CA – Sonoma State University’s (SSU) Wine Business Institute announces the launch of its new Wine Business Case Research Journal (WBCRJ) – the first of its kind in the world – an open-access, electronic journal dedicated to advancing wine business practices and pedagogy through the enhancement of case research and publishing of exceptional case studies involving real people and real events in the global wine business context. Set to release its first issue in Spring 2016, the journal is now accepting both multimedia and traditional document cases until June 30, 2015.

“This is an opportunity to help the next generation of wine business leaders and educators – industry professionals, students, and aspiring case writers – to have better and more exciting tools to use in the field and in the classroom,” said Armand Gilinsky, SSU’s Korbel Professor of Wine Business and Founding Editor of WBCRJ.

Thus, the journal has a unique feature that provides an industry digest of each issue’s cases. “This is a tremendous opportunity for Sonoma State to contribute to the knowledge base of the wine industry. The journal will prove to be a practical resource for the wine industry by showcasing best practices and success stories,” added Ray Johnson, director of the Wine Business Institute.

The Wine Business Case Research Journal has an elite editorial board from universities across the globe, including participants from the KEDGE Business School (France), University of Cape Town (South Africa), Baylor University (USA), Hochschule Ludwigshafen (Germany), and ESADE (Spain). In addition, Gilinsky has recruited one of our very own Wine MBA alumna, Nicole Hitchcock, as the Assistant Editor of the WBCRJ.

“Wine business industry practitioners and educators will derive great benefit if the fruits of case research and analysis are made readily available and widely disseminated in a package combined with contributions from leading case researchers around the world,” said Gilinsky

“This journal will provide an outlet that has not previously been available for both practitioners and academics. Practitioners will be able to view their industry in a larger context through the eyes of other wine producers. Similarly, academics will be able to obtain material that will introduce university students to this rapidly-growing industry and its opportunities,” stated Marlene Reed, Entrepreneur in Residence at Hankamer School of Business at Baylor University and Editorial Board Member of the WBCRJ.

The editorial team also hopes to publish at least one student-authored case per year. “[Case studies help] students develop competencies in interpersonal skills, information literacy, and digital media creation via these intensive and invigorating inquiries,” said Gilinsky, reflecting on case study projects assigned to students in his undergraduate and MBA “capstone” strategic management courses.

For more information regarding the Wine Business Case Research Journal or case submissions, please visit our website: www.sonoma.edu/winebiz/wine-business-case-journal, or contact Armand Gilinsky at [email protected].

About the Wine Business Institute:
Sonoma State University’s Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the University and the wine industry. It offers a B.S. with a concentration in wine business strategies (since 1998), an MBA with an emphasis in wine business (since 2008), and an executive MBA in wine business (since 2012). Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics locally and around the world. The Wine Business Institute operates within Sonoma State’s School of Business and Economics, a fully accredited AACSB institution. Learn more at www.sonoma.edu/winebiz.

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