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Consumer Intelligence Overarching Theme of Interest at Wine Business Institute Research...

Rabo AgriFinance Announced $10,000 Wine Business Scholarship Fund Sonoma County, CA – Wine business leaders at the sold-out Wine Business Institute Research Summit held Wednesday,...

Afternoon Brief, July 11

Wine Industry Needs Improvement on Emergency Preparedness: The wine industry received a C+ grade on preparedness for catastrophic events, such as wildfires and earthquakes, that could potentially cripple a business, according to survey released Wednesday by Sonoma State University...

Joint Legislative Wine Committee to meet at Sonoma State June 28

ROHNERT PARK – Sonoma State University will host a joint hearing of the California Assembly and Senate Select Committees on the wine industry on...

Afternoon Brief, June 17

Wine Consumption Probably Won't Return to "Normal": We work in the most interesting and wonderful industry on earth. Two things I love about the industry are the infinite palate of interesting souls and the sheer volume of optimists within it ...

Popular Certificate in Wine Finance and Accounting Offered Online Starting Fall...

Schedule Released for Fall 2019 Wine Business Education Programs  Rohnert Park, California – The Wine Business Institute (WBI) in the School of Business and Economics (SBE)...

Taste of Sonoma, Presented by Visa Signature®, Returns August 31 to...

Visa Signature® and Visa Infinite® Cardholders Enjoy Exclusive Benefits; Visa Pre-Sale Tickets Open May 6, General Public Tickets on Sale June 6 SANTA ROSA, CA (April...

Afternoon Brief, March 11

Subscribe to the Afternoon Brief   Trending Story: US Wine Exports Decline Over the Last 12 Months Wine exports decline over past 12 months. U.S. wine...

Wine Business Institute and Vinexpo New York Partner to Expand Education...

New Wine Business Video Series Augments Wine Business Institute’s Digital Education Rohnert Park, CA – The Wine Business Institute (WBI) in the School of Business...

Film Series Brings Wine Business Icons into the Classroom

Leadership Interview Series Examines Decision-making in Building Leading Global Brands Rohnert Park, California (February 25, 2019) – The Wine Business Institute (WBI) in the School...

Afternoon Brief, December 10

A 31% Increase in Number of California Wineries Makes Financial Success That Much Harder: The global investment firm Rabobank November 2018 Wine Quarterly included a few important takeaways from the Wine Industry Financial Symposium held this autumn in Napa, California. In its introduction to the report, the bank got my attention with this about California: "Wineries of all sizes need to find new owners."

Move Your Wine Career Forward with an Executive MBA From Sonoma...

Sonoma State is the first in the United States to offer an undergraduate degree (since 1998), an MBA (since 2008), and most recently an Executive MBA (since 2012) focused on the business of wine.

Afternoon Brief, October 9

'Smoke Taint' Worries Rile Northern California Growers as Wine Grapes Rejected After Summer Wildfires: Major Lake County wine grape grower and vintner Clay Shannon plans to crush about 6,000 tons of grapes this year, enough to make about 360,000 standard 12-bottle cases of wine ...

Afternoon Brief, September 13

Making the Most of Dwindling Customer Engagement Opportunities: The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don't, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report...

Afternoon Brief, September 10

Smoky Summers May Taint Washington Wine, but This WSU Researcher Is Shedding Light on the Problem: Tom Collins opens the flap to the black canvas tent and the smoke starts seeping out. He steps inside and pulls a mask over his mouth and nose. Two rows of grapevines stretch beyond him...

Afternoon Brief, August 23

Sonoma Brands Invests in Vintage Wine Estates: Vintage Wine Estates, a fast-growing Santa Rosa based vertically integrated wine company with a portfolio inclusive of iconic national and international brands, announced today a new investment partner in Sonoma Brands ...