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Sonoma State University’s Wine Business Institute Announces the Launch of a Report on the Wine Industry Today


ROHNERT PARK, CA. (December 6, 2023) – Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh perspective on the current landscape, the opportunities and the challenges facing wine industry leaders in 2023.

Faculty contributors to the inaugural issue include Economics Professors Chong Kim and Rob Eyler along with Wine Business Professor InHaeng Jung. Contributing Board Members include Jay Johnson, President, RNDC West Region at Republic National Distributing Company, Ed Adams, Vice President, Capital Markets Group at American AgCredit and Gary Heck, President & Chairman of Korbel Champagne Cellars.

“While this year has been a challenging one for the wine industry, there are bright spots and companies who are exploiting opportunities; our approach is to highlight success,” noted Ray Johnson, Executive Director of the Wine Business Institute.

Johnson added, “The length of each issue will be deliberately brief, providing digestible insights in one read.” 

Each issue will feature WBI faculty and their research, WBI board members sharing the view from where they sit in the value chain, a profile of one WBI alumnus and an update on future programming.

The report will be available online, ensuring accessibility for readers across the globe.  A link to access the publication is available here:  A Report on the Wine Industry Today.  

To accompany the launch, WBI will host a panel discussion with the contributors during a webinar scheduled for Friday, December 15 at 9:00 a.m. pacific time.  Follow this link to register for the session.

About the Wine Business Institute 

The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry leaders and the School of Business and Economics at Sonoma State University, the WBI provides research that informs industry best practices and program curriculum. For more information about degree and certificate programs or wine business research https://sbe.sonoma.edu/winebiz.

About Sonoma State University School of Business and Economics

The SBE is a leading institution of business education in the San Francisco Bay Area, with an emphasis on preparing students to succeed in an economy that is global in nature. Our commitment to sustainable business, diversity, social justice, and global partnerships echoes our core philosophy of purpose-driven leadership. As one of the 50 top-ranked public universities, we have been recognized worldwide for our investments in diversity, social responsibility, and visionary academics. Many classes average fewer than 40 students, allowing close interaction between students and faculty.



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