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For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).
Created to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience members through the building blocks of creating a successful bid to market.
Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event planning can be an additional fun and profitable distribution approach.
Betting on high-margin and high-growth sounds like a winning strategy, and Constellation’s stock rose on the morning after the announcement. But if Constellation was so eager to get rid of these brands, and consumer trends point toward premiumization, why would Gallo want to buy them?
“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”
Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis on the North Coast as well as California-wide. Brian Clements, Vice President and Bryan Foster, National Sales Manager will be offering their expert and data-driven insights on what changes are currently happening in this market. Providing detail relevant to all levels of grape growers, small and large wineries, they are convinced that the information provided can help inform business decisions.
What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.
Rohnert Park, California - The Wine Business Institute (WBI) in the School of Business and Economics (SBE) at Sonoma State University (SSU) today announced a...
Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated. As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns.
Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp” that screams quality, uniqueness and, yes, a higher price tag takes time, money, paperwork and then more time.