Sebastopol, CA –VingDirect was recently announced the Direct to Consumer winner for North Bay Business Journal’s second annual Wine Industry Awards. North Bay Business Journal recognizes businesses and individuals who make significant contributions getting wine from the vines to the consumer. Nominations were made from industry professionals and the Business Journal editorial staff selected all winners for the Wine Industry Awards.
“We commend the North Bay Business Journal for recognizing accomplished business and individuals who are making a difference in the wine industry,” said Tammy Boatright, president of VingDirect, “The VingDirect team and I are honored to be a recipient of the Direct to Consumer Award alongside many very talented wine industry professionals.”
Tammy Boatright will accept the North Bay Business Journal’s Direct to Consumer Award in Santa Rosa, CA on Tuesday, December 2nd.
VingDirect is focused on increasing winery sales to consumers. VingDirect dashboards provide wineries with a view of actionable metrics, automatically fed from winery POS and wine club software systems. The benchmarking dashboard is the only one in the wine industry and allows VingDirect members to benchmark their tasting room performance against their winery peers. VingDirect also provides a myriad of direct to consumer services including sales training, mystery tasting, winery brand development and direct to consumer assessments.