The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant
Interim CEO Robin Mackie addresses rumors of the company’s demise.
By Alexandra Russell
“I hate for the truth to ruin a good story, but we’re still...
The Power of Data: Transforming Winery Strategies for Growth
Make better decisions with a 360° view of the wine industry and your customers
By Laurie Wachter
“2023 was really a difficult year for wine, and...
Wine Industry Advisor’s Top Articles of 2023: Personality Types
In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...
Wine Industry Advisor’s Top Articles of 2023: Changing Demographics
In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...
Wine Industry Network (WIN) Recognizes 5 Companies with WINnovation Awards for...
Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the...
Harvesting Innovation: Putting AI to Work in the Vineyard
Among the benefits AI innovators are offering viticulturists right now
are advances in robots, machine learning and predictive analytics.
By Laurie Wachter
The speed of new...
Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication...
One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or...
1 + 1 = 3: Winemakers and Industry Innovators Reap the...
An innovative electric autonomous tractor tackles labor-intensive field tasks with the help of wine industry collaborators.
By Laurie Wachter
New technologies are increasingly delivering creative solutions...
Moneyball: Embracing Data Analytics for the Traditional Winery Owner
Here's a simplified breakdown of how data analytics can benefit your winery,
drawing parallels to Billy Beane's Moneyball approach.
By Nathan Westfall
As a winery owner,...
Expert Editorial: How AI Will Be a Game-Changer for the Wine...
Here are a few ways you can incorporate ChatGPT and other AI tools
into your business model.
By Nathan Westfall
We've all seen firsthand how technology...
Expert Editorial: Does Meta Matter Anymore? What to Make of the...
Let’s fact-check some of the claims being thrown around
for the current social media advertising crisis.
By Susan DeMatei
As 2023 planning kicks into high gear,...
Winemakers Look Ahead: A 2-Question Survey (Part 2)
As we head into 2023, we asked winemakers from across the country to share their hopes for the coming year — and delineate what...
WIN Expo 2022: Technology, Sustainability and Leadership in the Seminar Sessions
This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good...
WIN Expo 2022 Celebrates 10 Years of Knowledge and Networking
The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake...
2022 WINnovation Award: Simple Labs’ COGNI — Monitoring Barrel Aging from...
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity...