Technology

Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still...

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the...

Among the benefits AI innovators are offering viticulturists right now are advances in robots, machine learning and predictive analytics. By Laurie Wachter   The speed of new...

One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or...

An innovative electric autonomous tractor tackles labor-intensive field tasks with the help of wine industry collaborators. By Laurie Wachter New technologies are increasingly delivering creative solutions...

Here's a simplified breakdown of how data analytics can benefit your winery, drawing parallels to Billy Beane's Moneyball approach. By Nathan Westfall As a winery owner,...

Here are a few ways you can incorporate ChatGPT and other AI tools into your business model. By Nathan Westfall We've all seen firsthand how technology...

Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear,...

As we head into 2023, we asked winemakers from across the country to share their hopes for the coming year — and delineate what...

This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good...

The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake...

The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity...