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2019 VingDirect Forum: “Staying Relevant in a Competitive Marketplace”

Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our fourth annual conference! Location: Luther Burbank Center for the...

VingDirect Announces Launch of Mystery Tasting & Survey Dashboards

VingDirect today announced the launch of two new dashboards for the wine industry: Mystery Tasting Dashboards and Survey Dashboards. VingDirect’s new dashboards will provide real time views of mystery tasting and survey results for wineries.

Afternoon Brief, March 1

Gallo to Pay Civil Penalty, Make Safety Improvements to Winery: In a settlement with the U.S. Environmental Protection Agency, E.&.J. Gallo Winery will pay a $58,000 civil penalty and make improvements to address the risk of chemical accidents at its wine production facility in Fresno ...

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

Year in Review: What Flipped & What Flopped

Learn about what worked for wineries this year...and what didn't! What led to increased wine sales? How were wineries able to sign up more...

Virtual Sales Training: Phone Friendly Wine Sales

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday,...

Tasting Room Manager Training Part II

Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your...

Tasting Room Manager Training Part I

Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to...

Jump Into Action:Create Strategic DTC Plans for Your Winery

How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and...

Direct to Consumer Marketing & Small Producer Strategies for Success

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Afternoon Brief, August 13, 2018

Will the Mendocino Complex Fires Put a Chokehold on Grapes This Harvest? The Mendocino Complex fires in Lake County created a dense plume of smoke over the Beckstoffer vineyard for several days in early August. More than 50 vineyard workers were sent home that week because of poor visibility...

Live Webinar: Marketing Matters – Discover Marketing Secrets

How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn...

Virtual Training: ‘Build & Strengthen Your Tasting Room Dream Team!’

Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How...

2018 VingDirect Forum: Becoming Unforgettable

'Wine Club Retention: You worked so hard to get them, how do you keep them?' A guest will most often join your wine club because...

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.