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Napa Valley Wine Academy and VingDirect Announce Strategic Partnership

NAPA, Calif. (PRWEB) April 20, 2020 - Napa Valley Wine Academy, 2019 WSET Global Educator of the Year, announced a partnership with VingDirect, the...

New Online Training Portal for Tasting Room Staff

Come by Booth #151 to see how your winery's tasting room team can benefit from VingDirect's Online Courses. We will have a free demo of...

Afternoon Brief, October 11

PG&E CEO Apologizes After Employees Went Wine Tasting Just Before California Blackouts: 'Insensitive, Inappropriate, Tone Deaf': The CEO of PG&E has apologized after it was revealed several of its employees mingled with some of its top customers at a wine tasting event paid for by the company while hundreds of thousands of people in California were facing an unprecedented power outage ...

Afternoon Brief, October 9

Sonoma County Wineries Continue the Grape Harvest Using Backup Power: Regional wineries have ramped up emergency plans for PG&E's scheduled power outage Wednesday by securing generators and electricians so they will be able to continue with the annual grape harvest that still has about a month remaining ...

Afternoon Brief, July 19

Gallo Deal Delay Impacts Growers: In April, Constellation struck a $1.7 billion deal to sell 30 wine brands to Gallo, upending the cheap wine market in the US. But the deal has not been approved by federal regulators, leaving some grape farmers unsure what will happen with this year's crop ...

Afternoon Brief, May 7

How Women’s Sexuality Is Used to Sell Wine: What should I wear to work? It may sound innocuous, but this loaded question was at the heart of a lively and controversial panel discussion that closed out the Bâtonnage Forum, held May 4 at a private estate in Napa, California ...

VingDirect Announces Launch of Mystery Tasting & Survey Dashboards

VingDirect today announced the launch of two new dashboards for the wine industry: Mystery Tasting Dashboards and Survey Dashboards. VingDirect’s new dashboards will provide real time views of mystery tasting and survey results for wineries.

Afternoon Brief, March 1

Gallo to Pay Civil Penalty, Make Safety Improvements to Winery: In a settlement with the U.S. Environmental Protection Agency, E.&.J. Gallo Winery will pay a $58,000 civil penalty and make improvements to address the risk of chemical accidents at its wine production facility in Fresno ...

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

Direct to Consumer Marketing & Small Producer Strategies for Success

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Afternoon Brief, August 13, 2018

Will the Mendocino Complex Fires Put a Chokehold on Grapes This Harvest? The Mendocino Complex fires in Lake County created a dense plume of smoke over the Beckstoffer vineyard for several days in early August. More than 50 vineyard workers were sent home that week because of poor visibility...

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

VingDirect Announces New and Improved VingPortal (Tasting Room and Benchmarking Performance...

Sebastopol, CA – VingDirect today announced the launch of their new and improved VingPortal. The VingPortal features a Tasting Room Performance Tracker, Benchmarking dashboard...

VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club...

At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue?...