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Napa Valley Wine Academy and VingDirect Announce Strategic Partnership

NAPA, Calif. (PRWEB) April 20, 2020 - Napa Valley Wine Academy, 2019 WSET Global Educator of the Year, announced a partnership with VingDirect, the...

New Online Training Portal for Tasting Room Staff

Come by Booth #151 to see how your winery's tasting room team can benefit from VingDirect's Online Courses. We will have a free demo of...

Virtual Sales Training: Building Connections to Increase Wine Sales & Club...

Objectives: Identify and define the concept & processes of relationship selling Understand the importance of a guest-centric business Explain why value is a central theme...

Afternoon Brief, October 11

PG&E CEO Apologizes After Employees Went Wine Tasting Just Before California Blackouts: 'Insensitive, Inappropriate, Tone Deaf': The CEO of PG&E has apologized after it was revealed several of its employees mingled with some of its top customers at a wine tasting event paid for by the company while hundreds of thousands of people in California were facing an unprecedented power outage ...

Afternoon Brief, October 9

Sonoma County Wineries Continue the Grape Harvest Using Backup Power: Regional wineries have ramped up emergency plans for PG&E's scheduled power outage Wednesday by securing generators and electricians so they will be able to continue with the annual grape harvest that still has about a month remaining ...

Virtual Sales Training: Phone Friendly Wine Sales

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Learn the...

Virtual Training: “Power Sales in the Tasting Room”

In this combo training, we will give your team members a thorough understanding of the sales process, and instill confidence in them to ask...

Training: “Power Sales in the Tasting Room”

In this combo training, we will give your team members a thorough understanding of the sales process, and instill confidence in them to ask...

Afternoon Brief, July 19

Gallo Deal Delay Impacts Growers: In April, Constellation struck a $1.7 billion deal to sell 30 wine brands to Gallo, upending the cheap wine market in the US. But the deal has not been approved by federal regulators, leaving some grape farmers unsure what will happen with this year's crop ...

Marketing Boot Camp

Grab your laptop or iPhone and get ready to learn about marketing! This 3 Day Boot Camp is for wineries & it's all self-paced & online. After purchasing, we...

Afternoon Brief, May 7

How Women’s Sexuality Is Used to Sell Wine: What should I wear to work? It may sound innocuous, but this loaded question was at the heart of a lively and controversial panel discussion that closed out the Bâtonnage Forum, held May 4 at a private estate in Napa, California ...

2019 VingDirect Forum: “Staying Relevant in a Competitive Marketplace”

Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our fourth annual conference! Location: Luther Burbank Center for the...

VingDirect Announces Launch of Mystery Tasting & Survey Dashboards

VingDirect today announced the launch of two new dashboards for the wine industry: Mystery Tasting Dashboards and Survey Dashboards. VingDirect’s new dashboards will provide real time views of mystery tasting and survey results for wineries.

Afternoon Brief, March 1

Gallo to Pay Civil Penalty, Make Safety Improvements to Winery: In a settlement with the U.S. Environmental Protection Agency, E.&.J. Gallo Winery will pay a $58,000 civil penalty and make improvements to address the risk of chemical accidents at its wine production facility in Fresno ...

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...