Oct 23, 2024 – Napa Valley, California — Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears ‘boring and tired’, according to consumers interviewed...
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan.
By Melanie Young
Recent changes allowing wine advertising on the TikTok social media...
6 Surprising Findings from Wine Market Council DTC Study: In a deeper analysis of the recent Wine Club/DTC Consumer Survey data, WMC researchers identified several surprising findings about how wine consumers...
Surprising Findings on Wine Club/DTC Consumers from WMC Study. Photo Credit: Pexels.com – Cottonbro
Sept. 3, 2024 – Napa Valley, California — More than 9,100 wine consumers, primarily...
How wineries, associations, retailers and more are bringing the Come Over October campaign to life.
One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
Kelly Fleming Winery Purchased by Winemaker Jayson Woodbridge and Hundred Acre Wines: Jayson Woodbridge, founder and owner of Hundred Acre Wine Group, has acquired Napa Valley’s famed Kelly Fleming Winery,...
NAPA / SONOMA, CALIFORNIA |August 14, 2024: On Tuesday, August 27, from 4:00 – 6:00 p.m. PST, the Napa | Sonoma chapter of Women for WineSense (WWS) will host the Wine Market Council (WMC) President, Liz...
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers
Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?: Lately, conversations within the wine industry have been punctuated with doom and gloom. Sales are erratic, the climate is unpredictable,...
Taps talent from local agency WineGlass Marketing
June 3rd – NAPA, CA – Upon her appointment as the President of the Wine Market Council on August 1, 2023, Dr. Liz Thach set wheels in motion to expand...
