February 27, 2026
As the wine market navigates shifting consumer behaviors, inflationary pressures, and evolving generational preferences, industry experts will present new data highlighting pockets of growth and offer...
February 26, 2026
February 26, 2026 (Napa, CA) — The Wine Market Council (WMC) will host a special webinar on March 6 (10am PST) entitled “Revitalizing Wine Sales In the Three-Tier System”. This timely...
February 17, 2026
Wine Market Council Announces 2026 Research Conference: "Innovating Wine for Tomorrow's Market"
This year’s theme, “Innovating Wine for Tomorrow’s Market,” will spotlight forward-thinking research, emerging...
February 17, 2026
February 17, 2026 (Napa, CA) — Wine Market Council (WMC) is pleased to announce its 2026 Research Conference & Annual Members Meeting, to be held on Wednesday, March 25, 2026, from 1:00 to 6:00...
January 7, 2026
U.S. Wine Retailers Statement on Dietary Guidelines: The National Association of Wine Retailers (NAWR) applauds the recently released “Dietary Guidelines for Americans, 2025–2030” for its adherence to...
January 7, 2026
What “Wine & Wellness” Really Means to U.S. Consumers. Photo Credit: Pexels.com
January 7, 2026 (Napa, CA) — The Wine Market Council (WMC) will host a special webinar on January 21 (11am PST)...
December 4, 2025
Napa, CA — [Dec. 4, 2025] — The Wine Market Council (WMC) announced this week the results of its 2025 U.S. Wine Consumer Benchmark Segmentation Survey, revealing a major shift in the U.S....
December 2, 2025
New York, NY – December 1, 2025 – Wine Market Council (WMC), in collaboration with Wine Enthusiast, announced today that registration is now open for its upcoming research seminar, “Inside the U.S. Wine...
November 12, 2025
Global Wine Output Subdued by Climate Shocks: Global wine production rose slightly in 2025, but output remained below average for a third consecutive year as vineyards faced extreme and volatile weather,...
November 12, 2025
The Wine Market Council (WMC) is proud to announce a collaborative industry seminar with Wine Enthusiast titled, “Inside the U.S. Wine Consumer: What’s Driving Demand in...







