New national study identifies the messages, media channels, and emotional connections that resonate with Gen Z, Millennials, Gen X, and Boomers.
August 6, 2026 (Napa Valley, CA) — Wine Market Council...
July 22, 2026 (Napa Valley, CA) — Wine Market Council President Dr. Liz Thach, MW, announced today that she will retire from the association on August 5, 2026. Michelle Egan, founder of Egan Wine...
June 18, 2026 (Napa, CA) — Wine Market Council (WMC) today announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen...
June 3, 2026 (Napa, CA) — The Asian Wine Association of America (AWAA), in partnership with The Wine Market Council (WMC),is pleased to present a timely and insightful webinar exploring...
May 12, 2026 — Wine Market Council (WMC) announces an exclusive member webinar unveiling new insights from its latest Consumer Taste Preference Study. Entitled Taste Matters: What “Wine-Hesitant”...
Wine Institute Opposes Truth in Labeling Bill: In February, California vintners attending Wine Paris were provided with a talking point from the Wine Institute intended to help frame conversations with...
Could the U.S. Supreme Court Hear a New Wine Case?: Opponents of Arizona's ban on sales by out-of-state wine retailers are petitioning justices to intervene and clarify a confusing legal tangle...
Wine Innovation Panel at WMC Research Conference in Napa, CA
March 11, 2026 (Napa, CA) — The Wine Market Council (WMC) is pleased to announce the “Wine Innovation Panel” leaders who will present...
California Grocery Store Wine Scheme: Executives at Top Distributor Charged with Bribery:
Executives at the nation's largest alcohol distributor, Southern Glazer's, engineered a sprawling multiyear bribery...
Wine Sensory Analysis Workshop. Photo credit: Canva.com
March 5, 2026 (Napa, CA) — The Wine Market Council (WMC) and Quini have partnered on the first phase of a new...
