Snip20240904_5
6 Surprising Findings from Wine Market Council DTC Study
Surprising Findings on Wine Club/DTC Consumers from WMC Study. Photo Credit: Pexels.com – Cottonbro Sept. 3, 2024 – Napa Valley, California — More than 9,100 wine consumers, primarily...
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Come Over October: Catch the Wave of Enthusiasm
How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
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Afternoon Brief, August 16
Kelly Fleming Winery Purchased by Winemaker Jayson Woodbridge and Hundred Acre Wines: Jayson Woodbridge, founder and owner of Hundred Acre Wine Group, has acquired Napa Valley’s famed Kelly Fleming Winery,...
Women for WineSense
Women for WineSense Presents Wine Market Council’s “Needs & Desires of U.S. Wine Consumers” at Davis Estates, August 27th, 2024
NAPA / SONOMA, CALIFORNIA |August 14, 2024: On Tuesday, August 27, from 4:00 – 6:00 p.m. PST, the Napa | Sonoma chapter of Women for WineSense (WWS) will host the Wine Market Council (WMC) President, Liz...
Women for WineSense - Wine Market Council Event
A Snapshot of the U.S. Wine Consumer: Their Needs, Desires, and How They Are Changing
Join us for a dynamic reception of attendees from wineries, vineyards and related industry and regional attendees followed by a presentation featuring consumer research insights and commentary from Wine...
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Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers
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Afternoon Brief, June 3rd
Grim Reports Have the Wine Industry in Knots. But Should We Just Calm Down?: Lately, conversations within the wine industry have been punctuated with doom and gloom. Sales are erratic, the climate is unpredictable,...
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Wine Market Council Launches Award Winning Social Media Campaign
Taps talent from local agency WineGlass Marketing June 3rd – NAPA, CA – Upon her appointment as the President of the Wine Market Council on August 1, 2023, Dr. Liz Thach set wheels in motion to expand...
AB Hero Sun Behind Vine
Afternoon Brief, May 31st
U.S. Department of Commerce Makes Affirmative Subsidy Determination in Trade Case on Glass Wine Bottles from China: In a victory for the U.S. glass industry, the U.S. Department of Commerce (Commerce)...
AB Hero Vines
Afternoon Brief, May 30th
Federal Judge Rules Provi’s Antitrust Case Against Southern Glazer’s and RNDC Will Proceed: Today, a federal judge ruled the antitrust complaint filed by Provi, the largest online marketplace for the beverage...
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