December 10, 2024
Federal Judge Blocks Largest Supermarket Merger in History: A federal judge in Oregon blocked Kroger's proposed $25 billion tie-up with Albertsons, ruling that the largest merger in US supermarket history...
October 23, 2024
Young Adults Find Restaurant Wine Lists Uninspiring - According to New Wine Market Council Study: Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears 'boring...
October 23, 2024
Oct 23, 2024 – Napa Valley, California — Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears ‘boring and tired’, according to consumers interviewed...
October 18, 2024
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media platform...
September 4, 2024
6 Surprising Findings from Wine Market Council DTC Study: In a deeper analysis of the recent Wine Club/DTC Consumer Survey data, WMC researchers identified several surprising findings about how wine consumers...
September 4, 2024
Surprising Findings on Wine Club/DTC Consumers from WMC Study. Photo Credit: Pexels.com – Cottonbro Sept. 3, 2024 – Napa Valley, California — More than 9,100 wine consumers, primarily...
August 22, 2024
How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
August 16, 2024
Kelly Fleming Winery Purchased by Winemaker Jayson Woodbridge and Hundred Acre Wines: Jayson Woodbridge, founder and owner of Hundred Acre Wine Group, has acquired Napa Valley’s famed Kelly Fleming Winery,...
August 15, 2024
NAPA / SONOMA, CALIFORNIA |August 14, 2024: On Tuesday, August 27, from 4:00 – 6:00 p.m. PST, the Napa | Sonoma chapter of Women for WineSense (WWS) will host the Wine Market Council (WMC) President, Liz...
August 14, 2024
Join us for a dynamic reception of attendees from wineries, vineyards and related industry and regional attendees followed by a presentation featuring consumer research insights and commentary from Wine...