Napa Valley’s Wineries Adapt Amid ‘Shocking’ Downturn: From layoffs to export troubles, California’s wine industry is in flux – but small producers are innovating to survive...
Serving the Wine Industry Through Education, Research and Communication
Dr. Liz Thach MW is the seventh woman in the United States and first in California to attain the Master of Wine (May 2011)....
In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbringing,...
How TikTok Could Transform the Wine Industry: Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists....
Join us for a dynamic reception of attendees from wineries, vineyards and related industry and regional attendees followed by a presentation featuring consumer research insights and commentary from Wine...
Taps talent from local agency WineGlass Marketing
June 3rd – NAPA, CA – Upon her appointment as the President of the Wine Market Council on August 1, 2023, Dr. Liz Thach set wheels in motion to expand...
Now is the time for bold action and new ideas.
By Alexandra Russell
Liz Thach, Wine Market Council
Wine Market Council gathered members yesterday for its first in-person Research Conference in five years....
