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Temecula Wine Country Resorts Present Curated Valentine’s Experiences
South Coast Winery Resort & Spa and Carter Estate Winery and Resort Highlight Romance Packages, Fine Dining, DJ Evenings and a Couples Spa Retreat February 3, 2026 (Temecula, CA) — The Carter...
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Terranea Resort Introduces “From Vine to Ocean,” a New Quarterly Wine Dinner Series at Mar’Sel
Exclusive Oceanfront Dining Experiences Spotlight World-Renowned Wineries Through Storytelling, Rare Pours and Seasonal Cuisine February 3, 2026 (Rancho Palos Verdes, CA) — Terranea Resort announces...
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Tasting Room Expertise: Using Mystery Shopping to Train Your Staff
It’s a good idea to find out what your tasting room is like when you, the manager or owner, are not around.  By Craig Root As a former tasting room manager, I never minded when my boss used mystery...
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Expert Editorial: Why Wine Education Needs to Leave the Screen
Wine teams don’t need more information. They need physical, fast, reusable tools that work in the chaos of service, not just in quiet moments behind a screen. By Seth Cysewski I’ve spent more...
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Expert Editorial: BTG Needs a Fresh Start 
Making a case for high quality box-to-glass wine programs  By Stephanie Cuadra  Can you hear the incessant grumble? If you have a stake in the food and beverage value chain, it’s inescapable....
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Tasting Room Expertise: Is Your Tasting Room Design Hurting Sales and Repeat Business?
Some simple considerations toward staff and visitors can make a difference to your bottom line. By Craig Root When I conduct a design review with owners and architects for a new or remodeled tasting...
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Come On In: Drive Sales (and FOMO) with Creative Loyalty Programs 
Camaraderie with loyalists and an open arms policy to new recruits is key for wineries seeking to maintain healthy bottom lines in a challenging economy. By Kathleen Willcox  There’s never been a better...
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Dropping the Bottle: Your Winery’s Greatest Missed Opportunities
Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. By Alex Caffarini Recently, I visited a winery in southern New Jersey. In the tasting...
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Entertaining a Trade Visitor: VIP Treatment Can Lead to Sales
Here are some tips on making sure your trade visits stand out from your competition. By Craig Root The importance of treating trade visitors well cannot be overstated. Trade visits, which welcome...
This Loire Vallery press trip offered a flight to view the vineyars from the sky
Hosting a Successful Media Fam Trip: Experts Weigh in on What Works
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective...
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