In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
WineDirect's popular roadshow series is coming to Texas! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both intersect in […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not […]
Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our fourth annual conference! Location: Luther Burbank Center for the Arts 50 Mark West Springs Rd, Santa Rosa, CA 95403 8:30-9:30- Registration, Coffee & Breakfast 9:30- Keynote: Anne Moses | Founder, Sales & Marketing | PATZ & HALL 10:00 -11:00- "The Evolution of […]
Join LAFFORT® for our annual Rendezvous, a technical seminar addressing current trends in winemaking. The 2019 Rendezvous will address the growing trend for wines made with reduced levels of SO2. The talks will cover utilizing non-Saccharomyces yeast strains for microbial security in juice, processing techniques during juice and fermentation stages to enhance the anti-oxidant potential […]
This full-day interactive course will provide an in-depth opportunity to learn about the 30 most frequent defects found in wines. With the tasting of 60 wines the attendees will be […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
This full-day interactive course will provide an in-depth opportunity to learn about the 30 most frequent defects found in wines. With the tasting of 60 wines the attendees will be […]
The North Bay Business Journal presents our annual conference - the most in-depth, regional view of the strategic direction of the premium wine business - by and for industry leaders Keynote presentation David Duncan, President & CEO of Silver Oak Cellar Corey Beck, CEO, Francis Ford Coppla Winery Alex Ryan, president & CEO of Duckhorn Wine Company […]
Join LAFFORT® for our annual Rendezvous, a technical seminar addressing current trends in winemaking. The 2019 Rendezvous will address the growing trend for wines made with reduced levels of SO2. […]
This two-hour workshop, designed for beginner to intermediate levels, includes general microscope maintenance, Kohler illumination, identification of wine yeast and bacteria, yeast viability staining, and discussion on PCR and culture […]
Join LAFFORT® for our annual Rendezvous, a technical seminar addressing current trends in winemaking. The 2019 Rendezvous will address the growing trend for wines made with reduced levels of SO2. The talks will cover utilizing non-Saccharomyces yeast strains for microbial security in juice, processing techniques during juice and fermentation stages to enhance the anti-oxidant potential […]
Think beyond the tasting room. Statistics show DTC wine sales might do well originating in the tasting room, but keep in mind many customers may never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not […]
French enologist and sparkling wine expert Maximilien Bernadeau works with the most renowned Champagne houses in the world and brings his years of experience to the 2019 Sparkling Tour, presented by Oenofrance USA and Station […]
In a changing digital landscape, you can't be reactionary. You must push the limits. This session covers the changing environment of the wine industry and focuses on the best techniques […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]
For winemakers and producers, a seminar on secondary fermentation using Traditional Methode Champenoise and Charmat techniques. French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned […]
WineDirect's popular roadshow series is coming to the Willamette Valley! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both […]
Wine consumers in Europe have started a trend, demanding wines made with lower SO2. This consumer trend is forcing winemakers to change their winemaking protocols, reducing the SO2 additions throughout […]
