"Gaining Regional Acceptance" Thursday, January 31st, 1:00 pm-5:00 pm February 1st, 9:00 am - 9:00 pm February 2nd, 9:00 am - Noon The Marriott Hotel, 425 North Cherry Street, Winston Salem, NC 27101 Our Friday Morning Guest speaker will be Jim Trezise, President of WineAmerica. The National Association of American Wineries. The mission of WineAmerica […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Presented by the Oregon Wine Board, Oregon Winegrowers Association and TricorBraun Winepak, the Oregon Wine Symposium seeks to educate the wine industry on timely topics in viticulture, enology and wine business. The show also hosts the Northwest’s largest wine industry trade show, with more than 180 exhibitors. Now in its eighth year, the Symposium is […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
PLACERVILLE, CA: The El Dorado Wine Grape Growers Association has announced a Meet the Vendors and Grape Grower Social on February 20, from 5:30-8:00 pm at the Placerville Veteran's Hall located at 130 Placerville Dr., Placerville. RSVP your attendance and vineyard or winery affiliation by February 13, to edwgga@gmail.com. To kick off the new year, grape […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Our popular roadshow series is coming to Santa Maria! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both intersect in the wine industry. Plus, learn about our latest integrations and tools you can leverage for success. Registration is free and includes all content and […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Agricultural innovation and California water availability are both changing at unprecedented speeds. Wine industry professionals are invited to the 2019 Innovation & Water Management Speaker Series to learn from the industry thought-leaders who are driving the direction of innovation and water management. In the inaugural event, hosted by Tule, speakers will share their expertise and strategies for agricultural innovation and […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
Please join LAFFORT® and Francois Botton, Spark Technical Manager at LAFFORT®, for an informational webinar on the key points to look at for sparkling wine tirage bottling. We will discuss yeast starter culture preparation, as well as tirage supplements for tartaric stabilization, improvement of foaming capacity, tools to accelerate yeast aging characteristics, the process of […]
Agricultural innovation and California water availability are both changing at unprecedented speeds. Wine industry professionals are invited to the 2019 Innovation & Water Management Speaker Series to learn from the industry thought-leaders who are driving the direction of innovation and water management. In the inaugural event, hosted by Tule, speakers will share their expertise and strategies for agricultural innovation and […]
Sometimes beneficial and sometimes detrimental, oxygen plays a crucial role in the wine quality. Well managing oxygen pick-up in wine is one of the keys to optimize the wine shelf-life. Join our webinar and you will learn: Why oxygen management in wine is crucial How oxygen in wine is managed today How to optimize the […]
March Mouthfeel Madness with Matt Ridge Do you ever desire just a little more spice, mid-palate length, or more fruit in one of your wines before bottling? There are many tools available today for fine tuning wines. Even just before bottling, great increases in quality can be made. The key is to know what each tool […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
