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The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base
February 4, 2019 @ 2:00 pm - 3:00 pm PST$75 – $95
In today’s fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships based on unique qualifiers– demographics, preferences and buying behaviors. Using the 80/20 Principal, this in-depth web training session will provide best practices on how to use performance-based marketing techniques to cater to a winery’s top client base using intelligent data gathering, personalization, and segmentation techniques. From the tasting room visit, email messaging, website experiences or high touch wine club strategies, having a more precise approach which caters to customers as individuals can dramatically increase sales and grow brand loyalty among top buyers.
This session is packed with approximately 60-75 minutes of content and may include additional time for Q&A. Each registrant will receive a session workbook to help capture and implement best practices which can be leveraged for each unique business.