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The Digital Customer Journey- Make an Impact at Every Touchpoint
February 11, 2019 @ 9:00 am - 10:30 am PST$95 – $125
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key role in how businesses and customers interact through email, social media and website best practices. Creating unique, compelling messaging and expanding brand experiences which are unique to each customer segment are more important than ever to capture, retain, nurture and grow direct consumer relationships.
This 75-90 minute live webinar will cover key facets on ways to turn up the volume on performance-driven digital marketing strategies using customer segmentation and personalized communications which will help wineries attract, retain and stay connected with customers. Each attendee will receive a DTC Best Practices Workbook to accompany each session.