The Unified Wine & Grape Symposium program features sessions and a two-day trade show. Meeting the Needs of the Industry Since the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG) joined forces to create the Unified Wine & Grape Symposium in 1995, it has become the largest wine […]
"Gaining Regional Acceptance" Thursday, January 31st, 1:00 pm-5:00 pm February 1st, 9:00 am - 9:00 pm February 2nd, 9:00 am - Noon The Marriott Hotel, 425 North Cherry Street, Winston Salem, NC 27101 Our Friday Morning Guest speaker will be Jim Trezise, President of WineAmerica. The National Association of American Wineries. The mission of WineAmerica […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]