The Unified Wine & Grape Symposium program features sessions and a two-day trade show. Meeting the Needs of the Industry Since the American Society for Enology and Viticulture (ASEV) and […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
"Gaining Regional Acceptance" Thursday, January 31st, 1:00 pm-5:00 pm February 1st, 9:00 am - 9:00 pm February 2nd, 9:00 am - Noon The Marriott Hotel, 425 North Cherry Street, Winston […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
Presented by the Oregon Wine Board, Oregon Winegrowers Association and TricorBraun Winepak, the Oregon Wine Symposium seeks to educate the wine industry on timely topics in viticulture, enology and wine […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
PLACERVILLE, CA: The El Dorado Wine Grape Growers Association has announced a Meet the Vendors and Grape Grower Social on February 20, from 5:30-8:00 pm at the Placerville Veteran's Hall located […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Our popular roadshow series is coming to Santa Maria! Join industry experts and winery professionals for presentations and discussions on DTC trends, the future of ecommerce and how both intersect […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
Agricultural innovation and California water availability are both changing at unprecedented speeds. Wine industry professionals are invited to the 2019 Innovation & Water Management Speaker Series to learn from the […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
Please join LAFFORT® and Francois Botton, Spark Technical Manager at LAFFORT®, for an informational webinar on the key points to look at for sparkling wine tirage bottling. We will discuss yeast starter culture preparation, as well as tirage supplements for tartaric stabilization, improvement of foaming capacity, tools to accelerate yeast aging characteristics, the process of […]
Agricultural innovation and California water availability are both changing at unprecedented speeds. Wine industry professionals are invited to the 2019 Innovation & Water Management Speaker Series to learn from the industry thought-leaders who are driving the direction of innovation and water management. In the inaugural event, hosted by Tule, speakers will share their expertise and strategies for agricultural innovation and […]
Sometimes beneficial and sometimes detrimental, oxygen plays a crucial role in the wine quality. Well managing oxygen pick-up in wine is one of the keys to optimize the wine shelf-life. Join our webinar and you will learn: Why oxygen management in wine is crucial How oxygen in wine is managed today How to optimize the […]
March Mouthfeel Madness with Matt Ridge Do you ever desire just a little more spice, mid-palate length, or more fruit in one of your wines before bottling? There are many tools available today for fine tuning wines. Even just before bottling, great increases in quality can be made. The key is to know what each tool […]
