Year in Review: What Flipped & What Flopped
WebinarLearn about what worked for wineries this year...and what didn't! What led to increased wine sales? How were wineries able to sign up more wine club members? Also discover which […]
Free
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Aging Tannins – Boost Your Wine’s Potential
Webinarwith Jillian Johnson DeLeon Please join LAFFORT® and Jillian Johnson DeLeon, Technical Winemaker, for a discussion on aging tannins; what they are and when and why to use them. We […]
Free
To Have and to Hold- Romancing Your Wine Club
WebinarLoyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
$75 – $95
Webinar: A Look at the Year Ahead for WineDirect Clients
WebinarJoin us for an overview of customer success initiatives and product developments we're undertaking to help your winery's DTC business thrive in 2019. Our leadership team and guest speakers will cover a number […]
The Digital Customer Journey- Make an Impact at Every Touchpoint
Webinar90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
$75 – $95
Grapevine Nursery Stock: Vine Health and Disease Status by Industry Experts Dr. James Stamp and Dr. Alan Wei
Veteran's Hall 130 Placerville Dr., Placerville, CA, United StatesWe are pleased to kick-off the new year with a highly educational presentation on vine health and disease status presented by two leading industry experts: Dr. Alan Wei, PhD, CEO & President of Agri-Analysis and Dr. James Stamp, PhD, of Stamp Associates Viticulture. The discussion centers on two threats to grapegrowers: Grapevine Red Blotch Virus (GRBaV) […]
$250
2019 Dollars & $ense Seminar and Trade Show
Luther Burbank Center for the Arts 50 Mark West Springs Rd, Santa Rosa, CA, United StatesThe Sonoma County Winegrowers present the 28th Annual Dollars & $ense Seminar and Trade Show on Thursday, January 17, 2019, from 7:00am until 1:30pm. The event takes place at the Luther […]
$20 – $60
The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base
WebinarIn today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
$75 – $95
DTC Sales WebTrack: The Host with the Most- Relationship Selling
WebinarIn tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
$75 – $95
The Napa Vintage Report
The Westin Verasa Napa 1314 McKinstry St., Napa, CA, United StatesThe Napa Vintage Report is where the region’s leading winegrowers go to gain an understanding of the previous year’s growing season and explore innovative technologies that can impact quality and […]
$395
Direct to Consumer Wine Symposium
Hilton Concord Hotel 1970 Diamond Blvd., Concord, CA, United StatesNow in its 12th year, the popular DTC Wine Symposium is the wine industry’s annual, national summit on direct marketing and sales. The DTC Wine Symposium is presented by and […]
$600 – $675
2019 Ahead of the Curve – Supporting the Preservation of Agriculture
On Wednesday, January 23, the Napa Valley Grapegrowers will present Ahead of the Curve 2019: Supporting the Preservation of Agriculture. This half-day symposium and luncheon offers a unique opportunity to learn from global leaders in agriculture, sustainability, leadership, wine trends, and demographics, as they provide thought-provoking inspiration to help shape how we will preserve and […]
$250 – $350
Wine Club Forum Meeting Launch
NakedWines.com 135 Gasser Drive, Suite A, Napa, United StatesJoining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to take your own experiences and share […]
Free
Trending… Sustainable Wineries: Emission Controls
UC Irvine Applied Innovation 5141 California Avenue #250, Irvine, CA, United StatesJoin us on January 24, 2019 as Sustain SoCal addresses the challenges of creating a more sustainable winery operation. Wineries are striving to succeed economically while conducting more sustainable practices and complying with environmental regulations, including emerging emission requirements being implemented by the various air quality and GHG regulatory agencies. Actions impacting wineries by the California […]
$30
The Digital Customer Journey- Make an Impact at Every Touchpoint
Webinar90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
$75 – $95
Unified Wine & Grape Symposium
Sacramento Convention Center 1400 J St, Sacramento, CA, United StatesThe Unified Wine & Grape Symposium program features sessions and a two-day trade show. Meeting the Needs of the Industry Since the American Society for Enology and Viticulture (ASEV) and […]
$35 – $765
To Whom It Will Concern – Connecting Through Email Marketing
WebinarThe total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
$75 – $95
Talent and the Tasting Room- Building a High Performance Sales Culture
WebinarOver 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
$105 – $125
To Have and to Hold – Romancing Your Wine Club
WebinarLoyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
$75 – $95
North Carolina Winegrower’s Association Annual Conference
Marriot Hotel 425 North Cherry Street, Winston, NC, United States"Gaining Regional Acceptance" Thursday, January 31st, 1:00 pm-5:00 pm February 1st, 9:00 am - 9:00 pm February 2nd, 9:00 am - Noon The Marriott Hotel, 425 North Cherry Street, Winston Salem, NC 27101 Our Friday Morning Guest speaker will be Jim Trezise, President of WineAmerica. The National Association of American Wineries. The mission of WineAmerica […]
$25 – $175
DTC Sales WebTrack: The Host with the Most- Relationship Selling
WebinarIn tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
$75 – $95
The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base
WebinarIn today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
$75 – $95
The Digital Customer Journey- Make an Impact at Every Touchpoint
Webinar90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
$95 – $125
To Have and To Hold – Romancing Your Wine Club
WebinarLoyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
$75 – $95
Oregon Wine Symposium
Oregon Convention Center 777 NE Martin Luther King Jr. Blvd., Portland, OR, United StatesPresented by the Oregon Wine Board, Oregon Winegrowers Association and TricorBraun Winepak, the Oregon Wine Symposium seeks to educate the wine industry on timely topics in viticulture, enology and wine business. The show also hosts the Northwest’s largest wine industry trade show, with more than 180 exhibitors. Now in its eighth year, the Symposium is […]
