For winery owners navigating the dynamic landscape of the wine industry,
understanding the pivotal role of wine styles in marketing success is paramount.
By Chris Millard
In the intricate world...
By Carl Giavanti
Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast and other publications (including...
All 50 states have wine producers — 10,637 in all — which preserve the land, hire local people, support suppliers, attract tourists, contribute to their local communities and pay lots of taxes on all levels....
WIN reached out to winemakers to find out more about how they’re finding and using wild yeast.
By Kathleen Willcox
For millennia, the process of alcoholic fermentation was shrouded in mystery. Fruit...
The deadline for compliance is fast approaching. Are you ready?
By Jeff Siegel
One of the biggest changes in the California wine industry since the end of Prohibition begins on Jan. 1, 2024, and...
Strategies to enhance user experience, personalization and loyalty for
millennials and Gen Z consumers in wine e-commerce
By Laurie Wachter
Is “digital friction” in your team’s...
Wineries pay extra for the convenience of glass bottles delivered in pre-packed boxes, while bulk glass provides significant savings and flexibility. With the costs of bottles, labor, fuel, freight and...
Wastewater systems are integral to proper winery management.
Choosing one shouldn’t be so difficult, expensive and time-consuming.
By Ashish Shah
Let’s candidly acknowledge that at...
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
Three industry experts discuss the effects of economic uncertainty
at a pivotal point for the wine industry
By Laurie Wachter
As the American economy teeters on the edge of recession, the...
