Thanks to modern survey tools, creating and distributing a questionnaire has never been easier. By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
Healdsburg, CA (February 6, 2025) – Wine Industry Network (WIN) has opened registration for Growing Forward, a virtual Vineyard & Grower focused conference series tackling the most pressing topics...
In this episode of Wine Industry Insiders, George Christie interviews Rebecca Hopkins, wine marketing expert and founder of A Balanced Glass and Rebecca Hopkins Wine. 🍷 Rebecca shares her journey from...
By Carl Giavanti Tony Edwards is a former BBC TV producer-director-writer with more than 80 science documentaries to his credit (including programs such as PBS’s Nova). His work has received both Silver...
There is both promise and peril in online engagement. Successful users share what works. By Kathleen Willcox The other day, in front of several people of various generations — and in the humiliating fashion...
Wineries have been facing rising costs almost across the board for a decade or more. Labor availability and costs are longstanding concerns, and California has seen some of the sharpest increases in energy...
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
One of the joys of winemaking is mastering the process itself — gaining enough knowledge to tweak it to create signature wines. It takes years to reach this level of expertise, and those years are filled...
By Laurie Wachter Linda Parker Sanpei’s deep understanding of wine marketing and public relations comes from more than 20 years of hands-on experience working with wine companies such as Pacific Wine Partners,...
