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Wine Industry Network Announces Winners of the 1st Annual Marketing Awards

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The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of...

Innovative Text Message Marketing Company Revolutionizes DTC Communications and Sales Across...

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Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been...

Wine Industry Champion Christopher Goblet: Taking the Long View to Benefit...

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“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up...

Going Low: Making Lo-Alc Wines Isn’t Always Trendy

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One Ohio winery is making low-alcohol wines as a matter of course. By Paul Vigna   You could say winemaker Joe Juniper at Vermillion Valley Vineyards in...

WineAmerica: Touting the Wine Economy

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It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging behind Bill Clinton’s first presidential...

Mapping Joy: HipMaps Enhances the Winery Experience

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When wine enthusiasts visit a tasting room, they usually have a general knowledge of the winery’s reputation and its wine region. They’re looking forward...

Turning the Tables on Devin Parr

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By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates,...

The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant

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Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still...

Everything Changes: The New Wholesale and Distribution Landscape

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The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it...

The “Golden Rule”: Communicating Stories of Old Vines

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Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing...

Distant Stars: Celebrity Wines and Endorsements Won’t Save Us

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Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity...

Great North West: Washington Wine Thrives as Other Regions Struggle

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How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a...

Digital Vintners: Navigating the Terrain of Technological Evolution

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The journey of digital transformation in the winemaking industry is a blend of tradition, innovation and continuous learning.  By Patrick Quigley   In the age of digitalization,...

The Power of Data: Transforming Winery Strategies for Growth

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Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

President of Treasury Americas, Ben Dollard to Keynote 2024 Wine Sales...

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Healdsburg, CA, March 26, 2024 – Wine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker for...