Wine Industry Network and VinQuest Partner for Research
Healdsburg, CA, April 10, 2017 – Wine Industry Network (WIN) and VinQuest are partnering to gather and analyze direct to consumer sales data from U.S. eastern based wineries. The research will highlight best practices and establish benchmarks for the region’s wine industry to learn from and build on for the future.
“Direct to Consumer sales continues to be a winery’s most profitable revenue channel and in many cases, the only channel” says George Christie, President & CEO of Wine Industry Network. “For wineries located on the east coast, this is no exception, but without the tasting room traffic that many California wineries experience, they have to manage the direct channel a little differently. Our goal with this project is to identify what the most successful wineries are doing and share that with the entire region”.
Now in its tenth year, VinQuest has specialized in producing research that measures tasting room, wine club, and online sales to identify the best practices reported by top performing wineries across the country. These metrics provide a valuable tool for wineries to improve their direct to consumer sales.
“Our ability to provide detailed analysis of survey responses is crucial to wineries looking to better understand their direct to consumer channel,” says Bryan St. Amant, Founder & CEO, VinterActive LLC. “These results help wineries improve their sales and customer service strategies and ultimately their businesses.”
The survey opens April 10, 2017 and all U.S. East Coast wineries that complete the confidential survey by May 15, 2017 will receive a free copy of the research results (retail value $149).
About Wine Industry Network (WIN):
Wine Industry Network (WIN) (wineindustrynetwork.com), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN also produces three annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo) (wineindustryexpo.com), the U.S. Wine & Beverage Expo (USBevX) (usbevx.com); the Wine & Weed Symposium (www.wine-weed.com) the online daily news publication, Wine Industry Advisor (wineindustryadvisor.com); an online employment resource, WIN Jobs (wineindustry.jobs); and the largest and most accurate set of winery data points and contacts for the North American wine industry, Wine Industry Database (WIN Data) (wineindustrydata.com).