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WIN Expo 2022: Technology, Sustainability and Leadership in the Seminar Sessions

This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good...

Afternoon Brief, October 4th

Farmworkers, Napa-Sonoma Trade Groups React to New California Unionization Law: Advocates for farmworker rights in the North Coast are cheering a newly inked compromise in Sacramento that could make it easier for vineyard and other California agricultural workers to unionize...

VinterActive Launches Free Text Marketing App for Small Wine Merchants

New app transforms SimpleTexting™ into a wine marketing machine -- starting @ $29/mo October 4th - Windsor, CA – VinterActive LLCcontinues to pioneer new ways...

Afternoon Brief, September 8th

10th Annual Wine Industry Expo Attendee Registration Opens: Wine Industry Network opened registration for the 10th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 1st, 2022, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA...

Best Practices for Text Marketing in the Wine Industry

2021 was a banner year for wineries that sell directly to consumers.  Twenty-nine percent of wine marketers reported their best year ever on the strength...

Afternoon Brief, December 8th

Foley Family Wines Acquires Chateau St. Jean in Kenwood: Foley Family Wines today announced the acquisition of Chateau St. Jean winery from Treasury Wine Estates…

Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business

In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the previous month across the 900 US and Canada wineries that use their point-of-sale system ...

Afternoon Brief, November 18

Wine Moguls Destroy Land and Pay Small Fines as Cost of Business, Say Activists: After California wine industry mogul Hugh Reimers illegally destroyed at least 140 acres of forest, meadow and stream in part to make way for new vineyards sometime last winter, according to a report from state investigators, state officials ordered the former executive of Jackson Family Wines to repair and mitigate the damage where possible ...

Automated Wine Marketing Has Potential to Boost Company Revenues by as...

If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a shot?

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

SecureWineShop™ Offers the Industry’s Best Value All-in-One Wine Sales Software

Visit VinterActive at Booth #703 where they will be exhibiting their latest generation of winery POS, wine club management, ecommerce, email marketing, and winery...

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

Tactics Associated with DTC Success

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that...

East Coast DTC Survey Reveal Top Performing Winery Strategies with 50%...

VinterActive has just released their newest data report, VinQuest 2017, which focuses on the East Coast wine industry’s direct-to-consumer practices. Bryan St. Amant, Founder & CEO of VinterActive, has a stated commitment to deliver the tools, knowledge and service needed for wineries to take full advantage of the direct-to-consumer market, the wine industry's fastest growing sales channel.
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