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Afternoon Brief, November 18

Wine Moguls Destroy Land and Pay Small Fines as Cost of Business, Say Activists: After California wine industry mogul Hugh Reimers illegally destroyed at least 140 acres of forest, meadow and stream in part to make way for new vineyards sometime last winter, according to a report from state investigators, state officials ordered the former executive of Jackson Family Wines to repair and mitigate the damage where possible ...

Automated Wine Marketing Has Potential to Boost Company Revenues by as...

If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a shot?

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

SecureWineShop™ Offers the Industry’s Best Value All-in-One Wine Sales Software

Visit VinterActive at Booth #703 where they will be exhibiting their latest generation of winery POS, wine club management, ecommerce, email marketing, and winery...

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

Tactics Associated with DTC Success

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that...

East Coast DTC Survey Reveal Top Performing Winery Strategies with 50%...

VinterActive has just released their newest data report, VinQuest 2017, which focuses on the East Coast wine industry’s direct-to-consumer practices. Bryan St. Amant, Founder & CEO of VinterActive, has a stated commitment to deliver the tools, knowledge and service needed for wineries to take full advantage of the direct-to-consumer market, the wine industry's fastest growing sales channel.

VinQuest 2017 U.S. East Coast Consumer Direct Wine Sales Report

BENCHMARKS & BEST PRACTICES FOR DTC WINE SALES Windsor, CA – June 2017 – U.S. East Coast wineries face significantly different challenges and opportunities for consumer direct...

First Direct to Consumer Sales Survey Focused on East Coast Wine...

Wine Industry Network and VinQuest Partner for Research Healdsburg, CA, April 10, 2017 – Wine Industry Network (WIN) and VinQuest are partnering to gather...

Afternoon Brief, March 9

Total Wine Shipments to the US Expanded 3% to 399 Million Cases in 2016: For 12-months ending December 2016, Gomberg, Fredrikson & Associates reports that total wine shipments into the US market expanded by 3%, nearing 400 million cases. This growth is consistent with 10 year trends and is across both domestic and imported wines...

Afternoon Brief, January 12

Wine & Weed Symposium Announced: The Wine Industry Network today announced the launch of the Wine & Weed Symposium, a one-day intensive educational conference that will focus on the legalization of cannabis in California and the expected impact and opportunities that this presents to the wine industry...

Afternoon Brief, December 14

Davis Family Vineyards Files Trademark Infringement Lawsuit: Today, the award-winning and family operated, Healdsburg-based Davis Family Vineyards filed a lawsuit for trademark infringement and unfair and deceptive trade practices against Napa Valley newcomer Davis Estates LLC and others in the U.S. District Court for the Central District of California...

New Research Identifies Best Practices for Tasting Room, Wine Club &...

VinQuest™ 2016 Consumer Direct Wine Sales Report identifies key industry averages and best DTC sales practices reported by 224 U.S. wineries. Windsor, CA – November...