Sebastopol, CA – VingDirect and eWinery Solutions today announced they have forged a strategic partnership providing a new approach to grow tasting room sales and wine club signups.
As part of the partnership, VingDirect and eWinery will offer wineries an automated view of their tasting room and wine club performance to increase sales and club signups. Additionally, VingDirect provides wineries with other consulting services focused on growing direct to consumer results including sales training, mystery tasting and tasting room and wine club assessments.
“Today’s announcement of our partnership is a great example of our dedication to helping wineries build their direct to consumer business,” said Tammy Boatright, president of VingDirect. “Through eWinery’s platform, which streamlines a winery’s day-to-day activities, we’re able to help create strategic and targeted marketing and sales efforts that deliver direct to consumer results.”
“Our integration with VingDirect means that eWinery clients can take advantage of new, powerful tools designed to help you improve your Direct to Consumer marketing. Backed by the consulting and coaching that VingDirect provides, you’ll have a new way to manage your performance,” says Richard Kline, General Manager, Granbury Wine Business Unit. Armed with the tools to easily capture more customer information through eWinery, VingDirect will provide consulting, training and automated dashboards to help wineries increase wine sales.
VingDirect is focused on helping wineries grow direct to consumer sales. VingDirect dashboards provide wineries with a view of actionable metrics, automatically fed from the winery POS and wine club software systems. The benchmarking dashboard is the only one in the wine industry and allows VingDirect members to benchmark their tasting room performance against their winery peers. VingDirect also provides wineries with services including sales training, mystery tasting and tasting room and wine club assessments.
Founded in 2003, eWinery Solutions provides a complete wine-industry-specific software solution to help wineries around the world manage their DTC business, from the first point of contact to extended customer interaction. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. eWinery is part of Granbury Solutions, a leading provider of technology to the retail and hospitality markets.