Just because things aren’t going right, it doesn’t mean we have to point fingers.
When we get irritated, we get snarky— it’s natural.
Nowadays, there is a lot to be irritable about the wine industry....
Whether it’s about Blue Nuns gliding through vineyards or funky wines that don’t meet market expectations, consumers are always dropping huge hints about where they want to go.
Wine trends don’t always...
It is said that when you start off in the industry⏤in farm management or a winery, in marketing or sales, retail, restaurant, as a wine scholar or “sommelier” (these days, not everyone who studies as a...
The more consumers appreciate wine, the more real they want their experience to be.
By Randy Caparoso
Lately we’ve been reading a lot about the ramifications of artificial intelligence (AI). For one,...
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles.
By Randy Caparoso
Since overall...
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation?
By Randy Caparosso
The business of Lodi is grapes. In fact, the region’s...
Want to learn about younger wine consumers? Watch and listen.
By Randy Caparoso (with Anna Delgado)
“When was the last time a wine writer sat down to have a glass with a young person?”
Anna...
Old vines are an essence of why great wines have always had an enduring appeal.
By Randy Caparoso
Just minutes before the virtual awards webinar showcasing the 2024 Old Vine Hero Awards (presented...
At 2024 ZAP, it became clear that California Zinfandel has finally grown up
By Randy Caparoso
There is, undoubtedly, no organization that’s done more for a single varietal category than Zinfandel Advocates...
When it comes to wine choice, consumers have always been more sophisticated than industry professionals.
By Randy Caparoso
I started out on Burgundy but soon hit the harder stuff.
Not...
A writer remembers words of wisdom from a true winemaking legend.
By Randy Caparoso
The late André Tchelistcheff, Beaulieu Vineyards‘ winemaker from 1938 to 1968, was a giant among men. Not...
The shrill talk about the American wine industry having a “problem”
defies all logic and common sense.
By Randy Caparoso
Like everyone else in the wine industry, when Rob McMillan of Silicon Valley...
They want what they want.
—Randy Caparoso
What do wine lovers want?
On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
Consumers are not stupid. There, that’s the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it’s only because
We assume that about them.
We treat them...
UCI Researcher Gets NSF-Backed Grant to Study Wildfires’ Effects on Farmworkers: One particular concern stems from the experiences of farmworkers asked to safeguard crops – wine grapes – from smoke and...
