Next Virtual Auction Set for September 14-23, 2026
June 3, 2026 (Paso Robles, CA) — The Paso Robles Wine Country Alliance Foundation (PRWCAF) awards $30,000 in scholarships to 12 graduating...
CDFA Responding to GWSS Found on Plants Sold at Northern California Costcos: The California Department of Food and Agriculture’s Pierce’s Disease Control Program (PDCP) is working with Costco Wholesale...
Paso Wine Fest 2027 Scheduled for May 14-16
May 28, 2026 (Paso Robles, CA) — Paso Wine Fest saw strong attendance and winery participation across three signature events held May 15–17, 2026, reinforcing...
Limited Tickets Remain for Signature Events
May 7, 2026 (Paso Robles, CA) — The Paso Robles Wine Country Alliance invites San Luis Obispo County media to cover the premier wine and food festival...
Monday, March 30
Trending Story
Kenwood Vineyards Goes Dark as Korbel Owner Buys Back Sonoma Property
Kenwood Vineyards, a longtime Sonoma Valley winery, has abruptly closed its tasting room, and...
Future-Forward Farming Practices Raise New Standards for Environmental Stewardship in a Changing World
March 30, 2026 (Paso Robles, CA) — The adoption of regenerative agriculture around the...
Have you ever considered creating a wine podcast? As a former wine podcast host, guest and avid listener, this topic is near and dear to my heart...
2026 Paso Robles Wine Country Alliance Board of Directors Installed and Key Staff Roles Updated
January 28, 2026 (Paso Robles, CA) — The Paso Robles Wine Country Alliance (PRWCA) is pleased to...
A national, retail-driven initiative blending data, food and technology to drive trial and sales across channels, and visitation to the region.
January 22, 2026 (Paso Robles, CA) — Launching...
How AI Is Changing the DTC Wine Experience: AI concierges, conversational commerce and text messaging are being deployed by a Napa Valley winery to boost engagement and conversion in the DTC channel.....
