Aug. 6, 2026 (Paso Robles, CA) — The Paso Robles Wine Country Alliance (PRWCA) is pleased to announce Mandy Bauer as its new membership and partnerships manager. In her role, Bauer will support PRWCA members through engagement, retention, and educational initiatives, oversee partnership opportunities, and help advance the Alliance’s mission of promoting Paso Robles Wine Country.
Bauer joins the PRWCA after spending the past eight years at Caliza Winery, where she built extensive experience across hospitality, wine club management, events, marketing, and direct-to-consumer sales. Her diverse background has given her a deep understanding of winery operations and the importance of creating meaningful connections with winery teams, industry partners, and consumers.
A Central Coast native, Bauer has long admired the collaborative spirit of the Paso Robles wine community. Throughout her time in the local wine industry, she worked closely with the Paso Robles Wine Country Alliance and experienced firsthand the value the organization provides to its members. That perspective gives her a strong understanding of the member experience and makes her well suited to support PRWCA membership and partnership initiatives.
“We’re excited to welcome Mandy to the Paso Robles Wine Country Alliance team,” said PRWCA CEO Joel Peterson. “Her firsthand experience working at a member winery, combined with her enthusiasm for building strong relationships, gives her a unique understanding of our members’ needs. We’re confident she’ll be a tremendous resource as we continue to support our partners and community.”
“I’m honored to join the Paso Robles Wine Country Alliance and to have the opportunity to support the incredible wineries and businesses that make this region so special,” said Bauer. “Having worked alongside the PRWCA for many years, I’ve seen the positive impact it has on our wine industry. I’m excited to help our members make the most of their membership and contribute to the continued success of Paso Robles Wine Country.”
To learn more about PRWCA membership and partnership opportunities, visit Pasowine.com or contact Bauer at mbauer@pasowine.com.
ABOUT PASO ROBLES WINE COUNTRY ALLIANCE
The Paso Robles Wine Country Alliance is the official trade and marketing organization that represents wineries, growers, and businesses in the Paso Robles American Viticultural Area. Centrally located between San Francisco and Los Angeles on California’s Central Coast, Paso Robles Wine Country encompasses more than 35,000 vineyard acres and 200 wineries. For more, visit pasowine.com or download the free Paso Wine app.
