New national study identifies the messages, media channels, and emotional connections that resonate with Gen Z, Millennials, Gen X, and Boomers.
August 6, 2026 (Napa Valley, CA) — Wine Market Council...
A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers.
By Jeff Siegel
Could the future of the wine business rest with millennials as they...
Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity.
By Stephanie Franklin
Recently, wineries have noticed a significant shift in younger wine consumers, particularly...
Want to learn about younger wine consumers? Watch and listen.
By Randy Caparoso (with Anna Delgado)
“When was the last time a wine writer sat down to have a glass with a young person?”
Anna...
The landscape of wine consumption is undergoing a dramatic transformation.
By Nathan Westfall
The world of wine has long been associated with tradition, craftsmanship and a certain degree of exclusivity....
California North Coast Wine Grape Growers Should Recognize Shift in Winery Demand, Broker Says: While the storm clouds of recession may be looming two to three years out for the overall U.S. economy, the...
Wine Industry Award Winners Announced - Winners of the 7th Annual Wine, Spirits and Beer Industry Awards have been announced by the North Bay Business Journal. The awards recognize individuals, as well...
Online Retailer Wine Access Shares Data That Points to Gen X as Key Market Demographic
San Francisco, August 28, 2019 – Wine Access, a leading online direct-to-consumer wine retailer, announced...
Wineries Share Their Point-of-Sale System Priorities and Experiences - Point-of-Sale systems in wineries seem to be a love-hate relationship many times the hate overcoming the love as the frustrations...
Millennials Maybe, but New Data Direct the Wine Industry to Gen X: It's doubtful anyone questions how much influence the Baby Boomer generation has had (still has) on the continued growth of the U.S. wine...
How Wine Became Part of the Trade War: In the escalating trade war that threatens the world economy, wine is a minor skirmish at most. But it has its own list of casualties -- especially vineyards in the...
U.S. Supreme Court Strikes Down Tennessee Residency Law; Opens Door for National Wine Retailer Shipping Challenges: Seven of the justices delivered a strong defense of the Constitution's Commerce Clause...
Dave Phinney and Co. Are on a Spirited Mission to Transform Mare Island: Talk with many Napa Valley winemakers and theyll tell you that Dave Phinney has the Midas touch when it comes to making wildly popular,...
Wine Executives Debate the Promise and Peril of Millennial Wine Consumers: Top wine executives on Thursday offered differing views on the promise and peril of marketing wine to millennials, who are poised...
Betting on high-margin and high-growth sounds like a winning strategy, and Constellation’s stock rose on the morning after the announcement. But if Constellation was so eager to get rid of these brands,...
The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand...
