Relatable characters drinking your wine is a great way to reach target customers.
By Melanie Young
In the Netflix series, Dead to Me, Jen, a grieving widow, and Judy, a free-spirited artist, bond over...
Sharing an experience creates new and loyal customers.
By Melanie Young
Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home.
By Melanie Young
Familiarization (aka “fam”) trips are an effective...
—Melanie Young
Counterfeit wines and spirits cost the global industry $3.18 billion in direct sales, and the impact can be felt at many levels. A European Union Intellectual Property Office (EUIPO) report...
HR experts discuss key techniques to recruiting and maintaining a strong wine business team.
—Melanie Young
Building a strong workforce is essential for many industries, including wine, especially with...
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
What producers need to know to get their wines into the hospitality sector.
—Melanie Young
Restaurants closed throughout much of 2020 when the novel coronavirus caused a series of lockdowns. To cover the...
Increase in wine purchases means increase demands for wine storage solutions.
—Melanie Young
The wine storage business experienced a measurable uptick during the pandemic-induced, wine-buying boom. Both...
