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Gatekeepers of Wine: What They’re Buying and Trends They’re Watching

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What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie...

Lights, Camera, Action! Land Your Brand in TV and Film

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Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving...

Engage Your Customers and Build Relationships Through Event Sponsorships

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Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social...

Beyond the Numbers: Building a Successful Wine Influencer Collaboration

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Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and...

Hosting a Successful Media Fam Trip: Experts Weigh in on What...

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Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”)...

Counterfeiting Is a Lingering Stain on the Wine Industry

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—Melanie Young Counterfeit wines and spirits cost the global industry $3.18 billion in direct sales, and the impact can be felt at many levels. A...

Wine Industry Needs to Ramp Up Recruitment in Competitive Job Market

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HR experts discuss key techniques to recruiting and maintaining a strong wine business team. —Melanie Young Building a strong workforce is essential for many industries, including...

Wine Industry Advisor’s Top Articles of 2021

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In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We've enhanced our list of contributors to include some of the...

As Restaurants Reopen, Sommeliers Re-Envision Wine Lists

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What producers need to know to get their wines into the hospitality sector. —Melanie Young Restaurants closed throughout much of 2020 when the novel coronavirus caused...

Consumers’ Thirst for Wine Fuels the Storage and Cellaring Business

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Increase in wine purchases means increase demands for wine storage solutions. —Melanie Young The wine storage business experienced a measurable uptick during the pandemic-induced, wine-buying boom....