Today’s wine industry is under siege, on defense, and in crisis.
Taxes, tariffs, unfair competition, generational change, climate disasters, Prohibitionism, and other challenges are taking their toll....
Will the earth continue to grow grapes? Will humans continue to consume wine?
Those are the key questions—of supply and demand—that the wine industry faces today.Surviving them will require hope, grit,...
In this WIN Insider episode, George interviews Jim Trezise, a legendary figure in the US wine industry, about his remarkable career from Navy journalist to transformative leader of New York State’s...
WineAmerica honors Jim Trezise’s decades of service while continuing its mission as the unified voice for American wineries under Executive Director Michael Kaiser
Jim Trezise
July 28, 2026 (Washington,...
By Jim Trezise
Romance vs. Reality
It’s not surprising that people dream of getting into the wine business. Just think of it:
Sunrise caressing the vines. Perfect weather again. A leisurely coffee...
250 Years of the Wine That Unites UsBy Jim Trezise, President, Wine America
A Tribute to America, Wine and Friends
As we Americans pause to celebrate the ideals, people, and persistence which created...
When times get tough—and even when they’re not—trade associations are often the last bills to be paid—or not paid— even though they’re as vital to wineries’ success as many expenses ahead of them...
By Jim Trezise
Wine is dying.
The vital signs are alarming, the symptoms are clear, the causes are serious, and the prognosis is grim.
The symptoms: Vineyards are disappearing, wineries are closing,...
Consumers love aroma, bouquet and taste. Legislators love jobs, wages and taxes.
By Jim Trezise
Wine is a magical beverage, but it’s also a robust economy. From the vineyard to the table, the wine...
There are currently 150 Congressional Wine Caucus members in the House and Senate, and once the election is settled, WineAmerica will work with the CWC to recruit additional legislators.
By Jim Trezise,...
Earlier this month, more than 40 people from wineries, winery associations and suppliers (representing 15 different states) traveled to our nation’s capital for
direct contact with their legislators.
By...
It’s “All hands on deck” to protect our industry.
By Jim Trezise
“It’s the economy, stupid!”
That was the brief, blunt messaging behind Bill Clinton’s first presidential run, as articulated by political...
We possess the power to unleash the magic of wine if we all work together.
By Jim Trezise
WineAmerica’s website has three key sections for three key audiences: “Compliance Matters,”...
Let’s celebrate the magic of wine in 2024.
By Jim Trezise
Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it to keep beating through my slumber, nor did I thank it when...
The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide...
All 50 states have wine producers — 10,637 in all — which preserve the land, hire local people, support suppliers, attract tourists, contribute to their local communities and pay lots of taxes on all levels....
