Important points that many businesses fail to consider when they are sending out information to customers, whether that information is through social media, emails, text or even through the mail is:
Will...
To be successful, your customers and prospective customers have to know (and be constantly reminded of) how your business is different from other businesses in your area that are selling similar products.
Without...
Julie Pedroncelli St. John from Pedroncelli Winery sent me a great article by Barry Stuckey who has spent much of his career in hospitality. The article was about a waitress he encountered in a eatery...
Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get reminders of the information or offers that you are broadcasting to customers.
In...
Last week this blog delved into statistics regarding customers who may have had a less than stellar experience when they visited your business. We discovered that the percentage of customers that you think...
I have been researching customer service lately and have found some interesting statistics from a number of different sources. The main thing that came through in virtually all the sites I researched was:...
As many of you know I am on the injured list at present. Unfortunately, I have two things going on at the same time. A broken femur is keeping me wheelchair bound, probably through September, and I am...
I was sent an Interesting article from my favorite periodical, Harvard Business Review.
The article, entitled, “A face to face request is 34 times more successful than an email” talked about research into...
Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park. While there I tripped over a rock and eventually found out that I had fractured by...
The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant or other retail business.
During the height of the...
As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product (obviously product knowledge is important though it cannot stand alone)...
When people come into your business do they already know that they are or are not going to buy from you? The answer to that question is no, they don’t. How many times have you walked into a...
There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need to think about.
There is always a cost involved with...
I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and came across some very interesting information, which I will be passing along...
There is a lot going on in the month of May.
Mother’s Day is coming up fast.
Think of different ways to wish a happy Mother’s Day to mothers and others. For example, if you are a winery that produces and...
The quality of wine produced in the Eastern U.S. continues its upward trajectory, but wineries still struggle with consumer perception and their doubts about the quality.
