I have been reading Robert Cialdini’s six influence tactics again. The 6 principles remind me of how important the science of persuasion is.
Cialdini is best known for his book The Psychology of Persuasion,...
Last week we talked about emails and how to make them more effective. We covered in more detail when to send emails. Today we have a few more tips
Getting Attention: When you send an email the first thing...
When we send an email from our business we often times assume that many more people read the email than the number that actually does. For example, if we have an email list of 1000 people and the open...
This week I am tidying up some loose ends. After last week’s blog about Spring, I have decided that I will not be going into the weather forecasting business for a while. For those of you in the Rockies...
After a hard winter in many parts of the country, I am sure that we are all ready for some spring weather. Spring is also the time of renewed energy as we see the grass and plants growing and possibly...
For a long time I have been fascinated by wine pricing. I have noticed when I speak to wineries that many times I am told that their wine is reasonably priced. Reasonable is one of those words that mean...
So how do you ensure that your customer interface is superior? By focusing on superior customer service. Not only do the people who interact with customers have to be aware of the need for friendly and...
I have been doing a lot of research lately in the customer experience and found that more than ever the experience is what differentiates our companies and our products from our competitors.
The first...
I came across some great information on using email to its best advantage, a report that was sponsored by act-on. The overview of the report which featured 16 marketing experts provided advice on the best...
Using guerrilla marketing, which is low cost, innovative and somewhat unconventional marketing techniques that are a great way to obtain maximum exposure for a product or company, can work well for companies...
If you are in a family business – Come to DC February 17 & 18 for U.S. Beverage Industry Expo where I will be moderating two sessions on Surviving a Family Business with speakers who have the professional...
I have been reading a lot lately about sales of wine going down in 2016. What with the baby boomers buying less and the thrifty millennials being more cautious about their purchases, it seems that the...
According to Business Dictionary a mission statement is:
“A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. Properly crafted mission statements...
Many times the start of a new year brings thoughts of change. Recreating what you have been doing to make it more exciting or different. You may wish to redesign your retail room but have you thought about...
Whether you are a manager or would like to move up into management someday, one of the most important things you need to know is what motivates your staff. It also helps if you know what motivates you.
It...
The holidays are behind us and another year, with all it promise is ahead of us to shape and do with what we will. Or perhaps this year will lead us into things we never thought were possible.
The first...
