In last week’s blog I wrote about how color affects the consumer’s perception of products, this week I am focusing the influence of fonts and shapes on perceptions.
Choosing the right font is important,...
I found an interesting article regarding what the color of your logo says about your company. Of course it’s not only your logo, it’s also the colors you use in every promotional or advertising piece you...
I know that I have in the past harped on the concept of saying less about the wine and finding out more about the people. Here are some handy hints about how to do that.
The Comfort Factor
Make visitors...
I found a great article by Jeffrey Glen on Business Dictionary.com and while it is longer than my usual blogs I wanted to print it all as it really makes you think about what your position is as a leader...
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.” W. L. Bateman
And nowhere is that quote truer than in the wine industry, although there are many different types...
This week I was reading over some things I had written some time ago and came across this story I had written down, though have not used it in my blog. It is as pertinent now as it was then.
Sometimes...
Music has a definite impact on customers, sometimes good and sometimes bad depending on the music and the type of customers who frequent your business.
So considering the type of music, the noise level...
I am in the process of writing a history for a winery association that has been in business for more than three decades. I am spending time finding information about the roots of the association; which...
I was reading a book the other day, the autobiography of a man, Jack Petchey, with whom my Dad was in the Fleet Air Arm (a name for the British Navy airforce) in World War II. Mr. Petchey and my Dad were...
This week I am in Portland, Oregon for the VESTA curriculum conference. For any of you that don’t know about VESTA (I can’t imagine there are many), it is the Viticulture, Enology Science & Technology...
I went down to Monterey, CA for a couple of days earlier this week as a quick getaway to celebrate my birthday. While there I spent a day at the Monterey Bay Aquarium. The exhibits were amazing but the...
Yesterday’s tip on Facebook touched on the difference between customer preference for objective or subjective information when considering a purchase.
The preference for objective information relates to...
As I said in my Facebook post yesterday sales is about giving your customers the opportunity to do something that will enhance their lives. I started thinking about this when I came across an interesting...
I talk a lot about making customers feel special and valued and will never stop encouraging this behavior. However, the best way to encourage your staff to treat customers well is to treat your staff well....
A one-day conference, June 16th, 8:30 a.m. to 4:30 pm. at Shone Farm, Forestville (Sonoma County).
I have worked with many family businesses both in and out of the wine industry and have seen the struggles...
I just returned from a week in the Midwest, working mid week with the wineries of Iowa and then onto Illinois for some time with the wineries in the Northern region.
After flying into and staying in Des...
