If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you would. The idea of cases of wine disappearing without a trace is not good. After...
We visited the Department of Motor Vehicles last week. We had made an appointment as there are almost 500,000 people in the county in which we live and two DMV offices, so they tend to be busy.
We arrived,...
“Sales are contingent upon the attitude of the salesperson – not the attitude of the prospect.” W. Clement Stone
I am not sure that there is anything more frustrating than entering a business of...
In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services, you may not have the top of mind...
Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes them feel comfortable doing business with you and appeals...
In many wineries, sales training in sketchy at best. So, this week’s blog covers some the basics of sales training that are often overlooked.
If we want to sell, we should listen more than we talk.
Some...
The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in wineries there are even more variables. Coming through...
As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water, food, sunshine, etc. However, we like to think of ourselves as individuals and that...
The Facts
It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is increasing in the U.S. with more wineries opening every year and wine...
Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more ideas, I want to add a little more information about personal...
Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by Sharon Hurley Hall, more than 74 trillion emails are...
I received what seemed like a boatload of emails from wineries over the
Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five emails in a three or four-day period....
When a guest objects to the price of one of your products, don’t be discouraged. Many times an objection to the price is the first signal that they really want to buy the product you are selling. If guests...
This is a busy week, both personally and in business, so I will make today’s blog brief.
As Black Friday is the biggest sales day for most businesses in the U.S. (and even in countries where they don’t...
Black Friday and the December holidays are quick approaching, which means you are busy, busy, busy for a couple of months. As most people seem to be rather stressed at this time, it helps if you go out...
Business owners may spend a lot of time planning ways to motivate staff and managers. However, it seems that starting with why staff members are not motivated should be the first step in the process. If...
