Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics.
The most important skill is customer service. Until the customer is engaged emotionally s/he is...
How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone comes in seething with resentment, first you need to relax them,...
After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier this week, I decided to write my blog on customer service,...
I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the conversation a question was asked about the importance of the wine label. The...
I was at the USBevX conference and trade show in Washington DC in February. It was a great conference with lots of valuable information on a host of topics pertinent to all facets of the beverage industry.
In...
It’s nice to feel important. Think about the last time someone (a friend, family member or a business) made you feel important. What does that do to your mood in the moment or the way you feel for the...
There are very few times when you are talking to others that you can’t take advantage of marketing your business. I don’t mean hijacking a conversation with a long monologue about your company. Keep your...
When you are hiring new employees the job interview is critical to successfully finding the right person. In this blog we will be focusing on finding the right people for jobs that have a lot of customer...
As we rapidly approach the busy season for many businesses, it’s a good time to think about the qualities we need in the people we employ to interact with the customers in person, on the phone or via email....
In this era of increasing customer involvement you immediately know how many of your customers feel about your company as you can see what they think of your products and services on any number of review...
Winemaking is at once an art, a science, and a business. Every great wine tells a story, which enhances its appreciation; yet, also important is the story of the person drinking it. This is where familiarity...
Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you. Here are some tips on how to engage your customers
Use Their Names
Not...
Kofi Annan the former UN Secretary General said, “Knowledge is power. Information is liberating. Education is the promise and progress, in every society, in every family.”
The only addition I have to that...
If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in writing and it must be unambiguous. For example, I receive...
It’s almost February and before we know it, the busy season will be upon us, which means it’s time to start thinking about the staffing for the coming year. While you are thinking about your staffing...
At the start of a new year, it’s good to think about things that you want to accomplish for the coming year. A worthwhile task before the busy sales season is to ensure that your customer records are accurate...
