Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last year, “A Gallup poll of more than 1 million employed U.S....
The answer is value.
Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to know they are getting value for their money, but value means...
Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on sharpening its focus with direct to consumer (DTC) sales and customer service.
Slater...
Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a lot of good information in the article, some of which I will go...
I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking into consideration that most wineries have the same goals and are interested...
With the great number of brands these days, it is getting harder and harder to differentiate your brand from those of your competitors. A lot of that has to do with the fact that many who start businesses,...
An employee handbook is an important part of your training schedule. The handbook provides employees with a written guide to follow and refer to when they may have forgotten.
Creating an employee handbook...
Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it. Selling is not hard, it just takes some practice and an understanding of the basics.
Occasionally...
With the workloads that many managers and owners have these days, it is easy to lose touch with what your employees are doing, how they are treating customers and how they feel about the treatment they...
The airlines have not been getting kudos lately as far as their customer service towards passengers goes. For a while it has been one thing after another.
I have been traveling quite a bit and been spending...
As it is coming up to conference time again, I was reading an article about public speaking, so I could remind myself of the things I should be doing. When I started thinking about it I realized that whether...
The beginning of the year is a good time to review your customer service and your customer retention. How did you do at holding on to customers in the past year? Who has dropped off the radar and why?...
Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than twice the size of Twitter. They say a picture is worth a thousand words...
I have been doing research lately on how to genuinely charm and engage customers. For those of us who serve the public, being charming to our customers should be at the top of the list. Shown below are...
Another year is almost upon us. By next week it will be 2018. Hard to believe, but it’s time again for your New Year’s Resolutions. This year make it a little easier on yourself by putting in at least...
These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services they can expect. It’s not always easy to...
