Well, I have been doing a lot of reading and thinking lately. I have been on the road quite a bit, which due to the great winter weather and mechanical problems with planes has left me with plenty of time...
In last week’s blog we explored the importance of business leaders to engage the hearts of employees so they pass that enthusiasm and personal service along to the customers. In this week’ s blog we delve...
I came across a great article Extraordinary Brands, Extraordinary Leaders, Extraordinary Frontline Behaviors by a man named Alessandro Donetti, the Managing Partner of CBE, a consulting company. Mr. Donetti...
While looking through my email a week or so ago, I came across an email from the Indiana Uplands Wine Trail detailing some of the events and options for consumers to do different things at the wineries.
A...
A good article on Business Dictionary.com talks about developing an action plan to accomplish goals. It’s important to have an action plan for every goal you have listed, whether it’s personal or business....
I received an email today, not in itself unusual as most of the internet world can attest. It wasn’t the email itself that bothered me, but the subject line that I disliked. The subject line was:
“Discover...
I received an email from a winery that arrived in my inbox shortly before Valentine’s Day advertising a special Valentine’s Day event on Saturday and Sunday (Feb 14 & 15).
The event itself sounded...
The Wine Market Council provided the company’s 10th annual presentation on U.S. wine consumer trends. Here are some of the highlights from the presentation.
According to the Wine Market Council research...
Whether you are naming your business or naming your products it’s important to think long and hard before you put the name on the package. Once you have built up some brand equity in that name, you’re...
For many businesses, especially the smaller ones, public/press relations tend to spend a lot of time on the backburner. It’s always something that is going to get done, but if you don’t have someone tasked...
“The single, best marketing decision that you can make is opening a tasting room.”
I came across an interesting article in the Business Dictionary a few weeks ago about the benefits of brainstorming and how to put together a productive brainstorming session. The article by Leo Sun gave...
I had some friends from the Midwest in Northern California over the past week. These are wine savvy people who were looking for some wineries to visit. They wanted a variety of experiences and so they...
In my line of work I look at a lot of outlines for different tasting room programs such as blending classes, sensory tastings, differences in glassware, wine and food pairings, etc.
While there are some...
It’s the holidays, which just adds more work and errands to lives that are already stretched to the max. Not only the customers who are coming to buy gifts and are not sure what to buy stressed, but also...
In a world of consumer choices that include wineries in every state and a dizzying array of online wine options, it’s never been more important to figure out what makes your customers tick and how to get...
