By Alex Caffarini
Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales continue to decline, wineries are doubling down...
Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits.
By Alex Caffarini
Recently, I visited a winery in southern New Jersey. In the tasting...
Come Together Rally for a Unified Response to Wine's Market Challenges: With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling...
How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential
By Alex Caffarini
In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...
Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.
By Alex Caffarini
As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
