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3 Tier Talk

Brands and Distribution for the 99%

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I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this...
3 Tier Talk

What Happened to the Old Days in the Wine and Spirit Game!

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I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam's of Chicago, we decided...
3 Tier Talk

All Tiers Need to Listen Up!

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Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they...
3 Tier Talk

Change Is in the Wine from the Wine and Spirit Daily Summit

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There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings...
3 Tier Talk

The Myth of the Producer Ride Along

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It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team...
3 Tier Talk

It Is All in the Wrapping!

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I was fortunate enough to have been asked to judge packaging for brands at Tastings.com/ Beverage Testing Institute last week. What a wonderful experience...
Expert Editorial

3 Adult Beverage Trends to Expect in 2017

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I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...
Expert Editorial

Distributor Consolidation

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2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...
Expert Editorial

5 Cannot Miss Tricks to Help 2016 Finish Strong

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Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is...
Expert Editorial

Finding Fresh Insights in CPG Marketing Trends

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The adult beverage business does roughly 43% of total sales in the last 7 weeks of the year, and that makes the 4th quarter critical for all interested parties to hit their year end numbers.

Wine and Tech Innovators Gathering this week in Napa

11th Annual Wine Industry Technology Symposium Developed for Wine Business Leaders, Marketers, Innovators (NAPA, Calif.) – Technology leaders in both marketing and wine including Brad Rosen...
Expert Editorial

This is a good time to be an independent retailer

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I get emails all the time from retailers who are beside themselves with the big box movement. I also get calls from frantic retailers...

Seeing the AdultBev Forrest Through the Trees

In Chicago, the best city on Earth, we are hosting the National Restaurant Show this week. The NRA show, as it is so weirdly...

How Can a Small Brand Compete?

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I spent the last week listening to CMO’s and brand managers from the suppliers side speak of brand extension, growth, millennial marketing, and off...

11th Annual Wine Industry Technology Symposium To Feature Thought Leaders at Strategic Wine Industry...

Hot Tech Topics to Include: Explosive Growth of Mobile Apps, Home Alcohol Delivery, Next Gen Cloud Commerce, Security Breach Impact, Central Role of Big Data in...