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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

Uber Buying Drizly Is the Tip of the Spear/Booze Business Comes...

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As obvious as it is that Tom Brady is in the Super Bowl again; it is also obvious to this pundit that one of...

On and Off Premise Beverage Sales Will Be Forever Changed from...

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I have only known two channels to buy booze: on premise channel which is bars and restaurants and off premise which is liquor and wine stores.  If suppliers wanted to sell their goods it had to be in those two silos and the accounts that fall under that umbrella...

Top Five 2021 Predictions from Brian Rosen, BevStrat

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There is no doubt, to anyone, that 2020 was challenging. 50% of the market was shut down 75% of the year. Our prediction newsletter,...

2020 Was the Best Year for the Adult Beverage Industry

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I am not crazy. I am not delusional. I am not high on my own supply. I am a 35-year veteran of the booze...

Brian Rosen 9th Annual Predictions – 2020 Edition

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Here we are again! As the year draws to a close there are so many things happening in the adult beverage space that our...

Forget the Date…2019 Is Over

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While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of...

Time v Patience / Patience v Time and the Adult Beverage...

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We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet...

There Is No Room on the Shelf for Your Brand

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Do I have your attention? Sad but true stories for all my brand makers and suppliers to be. We deal with this reality all the...

What Costco Is Doing to the Liquor Business

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I am a suburban dad. On weekends my family attends youth baseball, soccer, lounges at a Starbucks in the neighborhood and walk the aisles...

Cases Versus Places

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Hit the snooze button. Summer is in full swing and the market is slow. Slow in all the key markets that you would expect....

Slow Summer Sales Defines Busy Winter Sales

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It is hot out there! Summer is in full swing and the 4th of July just passed, so that would be the theoretical middle...

How to Play the Changing Distributor Landscape

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Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and...

What Did Steve Jobs Know About the Booze Business? A Lot!

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We spend a lot of time at BevStrat looking at what other CPG businesses can teach adult beverage. The booze business is famously known...

What I Learned at WSWA 2019

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The supplier, the wholesaler and the consultant world descended on Orlando, Florida last week for the annual WSWA convention. It was a collection of...

WSWA Convention Survival Guide

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Every year, over a four-day period, the adult beverage world descends on one special location for the WSWA convention. Makers come from all over...