Brian Rosen
Uber Buying Drizly Is the Tip of the Spear/Booze Business Comes...
As obvious as it is that Tom Brady is in the Super Bowl again; it is also obvious to this pundit that one of...
On and Off Premise Beverage Sales Will Be Forever Changed from...
I have only known two channels to buy booze: on premise channel which is bars and restaurants and off premise which is liquor and wine stores. If suppliers wanted to sell their goods it had to be in those two silos and the accounts that fall under that umbrella...
Top Five 2021 Predictions from Brian Rosen, BevStrat
There is no doubt, to anyone, that 2020 was challenging. 50% of the market was shut down 75% of the year. Our prediction newsletter,...
2020 Was the Best Year for the Adult Beverage Industry
I am not crazy. I am not delusional. I am not high on my own supply. I am a 35-year veteran of the booze...
Brian Rosen 9th Annual Predictions – 2020 Edition
Here we are again! As the year draws to a close there are so many things happening in the adult beverage space that our...
Forget the Date…2019 Is Over
While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of...
Time v Patience / Patience v Time and the Adult Beverage...
We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet...
There Is No Room on the Shelf for Your Brand
Do I have your attention? Sad but true stories for all my brand makers and suppliers to be.
We deal with this reality all the...
What Costco Is Doing to the Liquor Business
I am a suburban dad. On weekends my family attends youth baseball, soccer, lounges at a Starbucks in the neighborhood and walk the aisles...
Cases Versus Places
Hit the snooze button. Summer is in full swing and the market is slow. Slow in all the key markets that you would expect....
Slow Summer Sales Defines Busy Winter Sales
It is hot out there! Summer is in full swing and the 4th of July just passed, so that would be the theoretical middle...
How to Play the Changing Distributor Landscape
Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and...
What Did Steve Jobs Know About the Booze Business? A Lot!
We spend a lot of time at BevStrat looking at what other CPG businesses can teach adult beverage. The booze business is famously known...
What I Learned at WSWA 2019
The supplier, the wholesaler and the consultant world descended on Orlando, Florida last week for the annual WSWA convention. It was a collection of...
WSWA Convention Survival Guide
Every year, over a four-day period, the adult beverage world descends on one special location for the WSWA convention. Makers come from all over...