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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

What Costco Is Doing to the Liquor Business

I am a suburban dad. On weekends my family attends youth baseball, soccer, lounges at a Starbucks in the neighborhood and walk the aisles...

Cases Versus Places

Hit the snooze button. Summer is in full swing and the market is slow. Slow in all the key markets that you would expect....

Slow Summer Sales Defines Busy Winter Sales

It is hot out there! Summer is in full swing and the 4th of July just passed, so that would be the theoretical middle...

How to Play the Changing Distributor Landscape

Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and...

What Did Steve Jobs Know About the Booze Business? A Lot!

We spend a lot of time at BevStrat looking at what other CPG businesses can teach adult beverage. The booze business is famously known...

What I Learned at WSWA 2019

The supplier, the wholesaler and the consultant world descended on Orlando, Florida last week for the annual WSWA convention. It was a collection of...

WSWA Convention Survival Guide

Every year, over a four-day period, the adult beverage world descends on one special location for the WSWA convention. Makers come from all over...

Diving Head First into the Booze Business

Spring is springing and summer is not far behind. Backyard events, concerts, and all sorts of warm weather activities. including swimming. Currently I am...

What I learned at VinExpo New York 2019

We came to VinExpoNY. We saw VinExpoNY. We left VinExpoNY. As usual it was filled to the brim with suppliers that are incredibly eager...

How the Booze Business Is Just Like the Oscars

Like most of Earth I watched the Oscars last night. Beside the plausible deniability of a Bradly Cooper and Gaga relationship, there was something...

Off Premise and On-Premise Battle Royale

I have seen things. I have been on the front lines, and it was horrific. The fight was between budgets and brands. The fight...

2019 Is the Year of the Independent Brand

Happy New Year to all. We at BevStrat are so happy to put 2018 in the books. We feel that 2018 was the year...

Top 5 Predictions for 2019

We are here again. Like clockwork, December comes and everyone in the adult beverage world looks backwards at their successes and failures, otherwise known...

Game-On & Game-Over for the 2018 Selling Season

We at BevStrat hope that everybody had a wonderful holiday weekend that was filled with the ideal amount of family and inventory depletions. We,...

Wine Spectator Top 10 Does Not Represent the American Drinker

Like clockwork every November Wine Spectator publishes their Top 100 wine list. When I was a retailer this list made customers go crazy, they...