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Expert Editorial

Navigating Smoke Taint and Other Disasters: Wine Manufacturing Strategies to Turn...

Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm winery—if those grapes are rejected as impossibly tainted.

Wine Will Never Fall Into the New Tobacco Trap

A title of an article appearing in the March 28, 2019 issue of The Spectator by Christopher Snowden, “The Campaign to Make Alcohol ‘The...

5 Tips for Networking at Industry Events for Wine and Spirits...

By Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups...

How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience

The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand delivery options – and that trend is being felt by the wine industry, too.

Turning Technical Mountains into Molehills

Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.

Turning the Tables on Virginie Boone

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

How Wineries Can Support Their Restaurant Customers: Tools of the Trade

Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very...

Resonating Brand Authenticity

“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read...

Does Wine Need a Nudge Toward Innovation?

There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption....

Answer These 5 Questions Before Contacting Distributors

By Dave Moore Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the...

Turning the Tables on L.M. Archer

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

NFC Applications for Wine and Spirits Brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag.

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...

How to Sell Wine into Restaurants Effectively

Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many...

Pouring Profitability into a Flattening Market

By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a...