Expert Editorial

by Ana Ferreira The new social and economic environment created by Covid-19 is accelerating dramatic changes on what and how consumers buy. The habits of...

Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...

I spent years in sales and building my brand before starting Beverage Trade Network, trade shows and our media business. My first brand was...

The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success...

These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales. 1. Define your USP...

The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Plus strategies to set up for sustainable ecommerce success In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to...

Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready...

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward...