Expert Editorial

The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines once implemented in their vineyards...

Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday...

Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are...

by Ana Ferreira The new social and economic environment created by Covid-19 is accelerating dramatic changes on what and how consumers buy. The habits of...

Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...

I spent years in sales and building my brand before starting Beverage Trade Network, trade shows and our media business. My first brand was...

The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success...

These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales. 1. Define your USP...

The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...