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Expert Editorial

The Future of Virtual Wine Tourism

The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

Turning the Tables on Amy Glynn

"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including The Best American Poetry.

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

What Are the Top Ten Free Online Wine Education Options?

By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Pandemic Ecommerce Tactics for Wineries to Implement Now

Plus strategies to set up for sustainable ecommerce success In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to...

How to Market Your Wine Before It’s Bottled

Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready...

Turning the Tables on Howard Hewitt

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In.

Wine Lovers Now Get All the Information They Want – Instantly

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Tracking the Impact of the Coronavirus on the 3-Tier Market

The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward...

How Can the Wine Industry Deal with the Havoc Caused by...

These are unprecedented times - but there are ways in which restaurants, bars and the rest of the wine world can work to improve...

What Sommeliers Look for While Buying Wines

Target the final funnel in the supply chain, the one who is responsible for the wine lists While stocking their wine cellars & bar inventories,...

Facing the Headwinds and Forging a Path Forward for Wine

This isn't breaking news..the wine industry is feeling headwinds that we haven't dealt with in a while. You can't go more than a few...

What Do Wine, Spirits and Beer Distributors Really Want?

Read between the lines during your networking meet to really understand what your distributor wants and expects from your possible deal. The article outlines the...

Depletion: Why and How to Build Your Brand Around It

“Making wine is an art NOT a Business. Be an artist at that time and produce the best art. Selling wine is a business...

Picking a Distributor for Your Wine Brand Is Tough. Here’s Why...

As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand...