Home Wine Business Editorial Expert Editorial

Expert Editorial

Winery Wildfires: How Record Wildfires Are Impacting Wineries Today

0
The events of recent years have truly tested the resilience of wineries. Wildfires dominating headlines in wine country since 2017 were interrupted briefly by the start of the COVID-19 pandemic, only to return again – and with a record-breaking vengeance...

Turning the Tables on Katie Kelly Bell 

0
Katie has been chasing wine, food and travel stories for over 16 years. From the vineyards of New Zealand to the press houses of Champagne, she’s met a world of fascinating people who have stories to share...

Wineries, Now Is the Time to Succeed in Ecommerce

0
You've seen the headlines by now. Online share of the $120 billion US alcohol sales market will grow from 5% to 20% within 5 years...

Turning the Tables on Elizabeth Schneider

0
Elizabeth Schneider is author of “Wine for Normal People: A Guide for Real People who Like Wine but not the Snobbery that Goes with It (Chronicle 2019),” which was acclaimed by Oprah Magazine, Fortune, Forbes, the New York Post and more...

Planning a Virtual Wine & Food Pairing for the Chinese New...

0
by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New...

The Intersection of Creativity and Technology: How We at Charles Krug...

0
by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership...

Why a Leading Central Coast Vineyard Is Transitioning to Organic Production

1
The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines once implemented in their vineyards...

Why Are Generation Dates Not Consistent?

0
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

The Results Are In! The Annual Email Benchmark Report

0
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

Leveraging IoT for the Wine Process

0
You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday...

From Industrial Pesticides to Integrated Pest Management: A New Trend in...

1
Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are...

Learning & Tips in Wines Product Development

0
by Ana Ferreira The new social and economic environment created by Covid-19 is accelerating dramatic changes on what and how consumers buy. The habits of...

The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow...

0
Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

Oregon’s Largest Wine Auction Goes Virtual in August 2020

0
This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking

2
COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...