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Expert Editorial

COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking

COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Five Months In – What We Have Learned

Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...

Selling Wine, Beer, and Spirits in America

I spent years in sales and building my brand before starting Beverage Trade Network, trade shows and our media business. My first brand was...

The Secret to Building a Successful Wine Club

The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success...

How to Build Your Online Presence to Drive Your Delivery &...

These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales. 1. Define your USP...

The Future of Virtual Wine Tourism

The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

What Are the Top Ten Free Online Wine Education Options?

By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Pandemic Ecommerce Tactics for Wineries to Implement Now

Plus strategies to set up for sustainable ecommerce success In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to...

How to Market Your Wine Before It’s Bottled

Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready...

Wine Lovers Now Get All the Information They Want – Instantly

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Tracking the Impact of the Coronavirus on the 3-Tier Market

The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward...

How Can the Wine Industry Deal with the Havoc Caused by...

These are unprecedented times - but there are ways in which restaurants, bars and the rest of the wine world can work to improve...

What Sommeliers Look for While Buying Wines

Target the final funnel in the supply chain, the one who is responsible for the wine lists While stocking their wine cellars & bar inventories,...

Facing the Headwinds and Forging a Path Forward for Wine

This isn't breaking news..the wine industry is feeling headwinds that we haven't dealt with in a while. You can't go more than a few...